Marketing a College Restaurant: This is Often Low Down on the Priority List in Many Colleges. But When You Effectively Promote the College Restaurant The ROI is Huge
To simplify the college restaurant marketing process I use simple templates to determine answers to a series of questions that lead towards the marketing plan. The templates vary from college to college but you’ll get a feel of what I’m looking for from these typical questions. See Below …. Continue reading
Posted in Advertising, Business Development, Business Strategy, Campaign planning, Income Generation, Marketing Plan, Restaurant Marketing
Tagged college, how to market a restaurant, marketing, promote a restaurant, promotion, restaurant marketing
Generating More Income in FE isn’t Always Easy
…. but that is usually due to our mindset.
One major asset we have is space .. and it is worth money but not if we think about it in the wrong way.
You see we think about space in terms of how we would normally use it and can’t see beyond this.
But turn your thoughts upside down and look at the space in a different way.
The space doesn’t need using for its original purpose. It’s just space and can be used for a myriad of purposes.
Link your space to a local or national event and marvelous things happen.
Posted in budget, budget saving, Business Development, Business Strategy, Events, Marketing strategy, mindset, Resources, Restaurant Marketing
Tagged budget, FE, income generation, pop up, pop up restaurant, Space utilisation
Sales Letters Aren’t Dead .. Even in the Digital Age
In fact in many ways sales letters are more important than ever for one simple reason. They work.
And actually today you have two options to choose from. You can send them by snail mail or by email. Both work.
FE Staff tell me that they find marketing courses easier than
Marketing facilities like the College Restaurant.
I can understand that as I get a lot of enquiries from restaurant, cafe and coffee shop owners every month.
So to help them .. and you, here is a video in a series of short catering marketing videos. Most marketing people should know all this, but a reminder does no harm. So why not show it to the curriculum staff responsible for the restaurant and build a dialogue around how to market their facilities? .
Behind every college restaurant is a dream. A dream where people book weeks in advance, every table is full, the food and service is brilliant and the profits roll in.
The truth is often different. The restaurant business is tough. There is competition on every corner and however good your food and service might be you have to be brilliant at marketing as well.
Having a restaurant in an FE establishment doesn’t make you immune to these problems. If anything it makes it harder.
People love stories and local artisan produce …. and this can help you sell your restaurant.
The image on this page is a perfect example of how my local pub does this and you can adapt this idea.
Around the pub they have quality posters that explain how their bread is made from local flour milled by a local miller and eaten by local people.