The term Digital Prospectus is frequently used but it seems to mean difference things to different people.
To some it means a prospectus pdf or page turner on a website; whilst to others it is something much more dramatic. At this years AOC Digital Conference I explained the concept as I understand it.
This short video encapsulates my thoughts into less than 5 minutes .. some feat when I’ve taken years to develop a concept that works extremely well.
What alternatives to the printed prospectus exist?
It is easy to think digital .. but what about the practicalities, what are the alternatives to publishing a hard copy prospectus?
More and more providers are either relying totally on digital or blending digital with a reduced print run or smaller, less detailed, hard copy prospectus.
Does producing a digital prospectus mean a fancy website?
An effective website is important for all sorts of reasons but not essential when producing a digital prospectus.
The college prospectus of the future is going to be digital rather than paper based.
It is easy to assume this but is it so. Even though most people are now able to access and use the web there is a strong psychological attachment to the touch and feel of a printed prospectus. Digital is immediate and low cost; but it doesn’t touch all five senses.
Part two of the Digital Prospectus; Live from London addresses the history of the paper prospectus and the impact on digital.
The following series of posts are taken from a presentation made on The Digital Prospectus at the AOC Digital Conference 2013.
They are being automatically posted in real time as the presentation takes place. Such is the power of the web.