I see plenty of instances where providers are using marketing and PPC Agencies. Sometimes the results are good, sometimes not very good at all. But there is something that many providers miss when signing up to an agency. It is who owns and controls the data that is being gathered and the results of all the money you spend on ads.
It works like this. To place PPC ads you need an account. The account is the platform where all ads are placed and the results are stored. These results are powerful. They enable us to determine what to tweak, what to improve and what worked well. They also allow us to re-run successful ads at any time in the future.
So ownership of the platform is vital.
The problem is many agencies prefer to run your ads on THEIR platform. That means you have no access to YOUR results. You are therefore tied to them for future advertising. Of course, they don’t tell you this at the outset. And if you query it they tell you all sorts of stories about h0ow using their platform is lower cost, that it is optimised and other bullshit.
Protect Yourself from Unscrupulous PPC Agencies
YOUR Data is valuable. Ensure you keep hold of it and never allow an agency to steal it or control it.
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