Unanswered Phones Represent the Biggest Marketing & Recruitment Leakage in FE
I’ve written about unanswered phones before. It is no good spending £000s on marketing only to ignore the calls when a prospective student calls.
Sadly the blight of unanswered calls continues. In the last two weeks, I’ve repeatedly called two providers that have failed to answer. One just lets the phone ring and ring without going to answerphone. The other plays back testimonials (with background noise) for several minutes before saying it has not been possible to connect you and cutting the call. Continue reading →
Are You Wasting Time With Meetings? Or are they helping your Ofsted Inspection results?
People tell me that when I’m working as an interim I am very productive.
One reason for this is that I don’t waste time at meetings. But I do think about Ofsted Inspections.
It isn’t that I don’t go to meetings; some are essential. But holding a meeting just because you always hold a meeting at this time of the week isn’t a great idea.
In the video below I share a few thoughts on the use of meetings in FE .. especially in the context of Ofsted Inspections. . The video was first seen on my FE News column .. but it contains so much important information that I wanted to give more people the chance to see it.
Yes, Ofsted will inspect but you can decrease the worse type of Inspection by taking some simple precautions.
Some providers seem to get more than their “fair share” of Ofsted Inspections. Or are they more than they deserve? If you break the basic “rules” as laid out by the FE Commissioner then you can expect attention.
But knowing the rules it is much easier to avoid additional Inspections. I explain how in a FE News Exclusive entitled …..
As Principal I employed very few consultants but did employ Stefan on the basis of a clear ROI.
I would recommend him to any college, university, business or Government agency as a reliable consultant who will become indispensable.
Ioan Morgan CBE Latterly FE College Principal & CEO
He certainly does what he says on the tin...... I've worked with Stefan for many years and he has an uncanny knack of cutting through the ****, focussing on the essentials and coming up with creative and inexpensive marketing ideas that work.
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Stefan is very thorough in his research and understanding of a clients requirements. He has a proven record of delivering comprehensive strategic marketing plans that address education / FE issues critical to the ongoing success of a ...MoreStefan is very thorough in his research and understanding of a clients requirements. He has a proven record of delivering comprehensive strategic marketing plans that address education / FE issues critical to the ongoing success of a college. I would recommend considering Stefan for any project that involves strategic planning, communication or digital marketing.
I have worked with Stefan and have learnt a lot from him. He has extensive knowledge in digital marketing and he is keen to share his passion for the kind of deep audience insights that digital marketing can offer. ...MoreI have worked with Stefan and have learnt a lot from him. He has extensive knowledge in digital marketing and he is keen to share his passion for the kind of deep audience insights that digital marketing can offer.
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Stefan drew from a wealth of marketing and educational sector knowledge to provide suggestions, solutions and ideas which proved to be effective and beneficial to the organisation. I would have no hesitation in seeking his expertise in the future.
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Having experienced a wide range of corporate marketing "experts" over the years, Stefan offers a very different cool and pragmatic approach. Without looking to simply throw money at the problem, he finds different ways and I've seen some great results.....