We used to be told that video was expensive. We needed expensive cameras, a film crew, and hi-tech editing suite.
Below is an example of a video I made for a provider on my iPad. (I’ve masked the sixth form college name as they’d probably prefer that you didn’t know how they are increasing their marketing ROI).
In Sales Negotiation Skills are Vital
But do you regularly research your prospects, plan, LISTEN, and propose value based fees.
PR isn’t a game played with journalists.
PR is about Reputation.
Reputations take years to build but you can lose them in seconds. Think Gerald Ratner!
In this months ProviderMastermind column on FE News we look at the constraints or bottlenecks that colleges experience (often unknowingly).
Unrecognised constraints can have a huge impact on their ability to recruit, retain students and on overall income generation.
To read more visit Every College Has a Bottleneck
Providers need more income .. this is one way it can be generated
My recent article in FE News resulted in several emails in my in tray. In the article I proposed fast track courses plus a longer working day and year. I suggested that colleges should be fully utilised all year and not be effectively closed for the summer.
Not all colleges will want to take this route but that begs a question.
How are you going to make those expensive teaching resources produce more income?
Your Marketing Effectiveness: How Can You Be Objective?
It is difficult isn’t it. You are so closely involved .. it is your baby and you’d like to think it perfect.
But your marketing probably isn’t perfect. No offence. It is just a fact of life.
Marketing never is perfect. Yours isn’t. Mine isn’t.
So why not audit your marketing? A confidential audit of course. One that will help you to perfect your marketing and shine.