Sometimes it’s worth looking outside our own sector to see what others are doing.
Here’s a short video demonstrating an innovative idea an Australian charity used to grab the attention of potential corporate donors. I’m not sure you could exactly copy this in FE but it does made me think about other ways to attract attention.
How will you use this idea to make contact with potential clients?
I’ve added a new menu item this month. You can now get my free advice and recommendations on a your marketing and business development work.
I’m planning on this becoming a permanent feature on the site.
Here’s the deal.
As a special bonus for visiting this site you can ask for my thoughts and/or recommendations on a piece of marketing collateral or a business development tactic each month. This is totally free with no strings.
It could be a Facebook ad, sales letter, web page, email, business proposal, or anything else that you need to get an objective view on. Continue reading →
In an age where MOOCs are popular and most training can be found as “modules” on YouTube it is easier than ever to “self-educate”. So why do we need to pay full cost for courses.
For example I recently had a choice about how to learn a new piece of software. It was a £900 course and a night way in a hotel .. OR .. a day looking at videos on YouTube, putting what I learned in to practice and then moving on to the next piece of learning.
Marketing needs to be run like a military campaigns. You need plans that everyone understands
Don’t let your sales fail for want of adequate planning.
OK so I know you are part of a professional marketing team and YOU know what you are doing. But are all team members 100% on board with what you are trying to achieve and what their part in the campaign is? Continue reading →
A lot of your prospects are already aware of you. But …
they know you run food hygiene or customer care courses; or that you have an engineering facility where you train CADCAM, or whatever, … but nothing else.
If they want that sort of training they might pick up the phone and ask you to quote on some training for them.
But if they want some training on project management or databases they will probably look elsewhere .. perhaps they’ll search online .. but they are less likely to phone you as a first action because in their head you only do what they know about. .
Do you really know what your students and non applicants think about your college? Our new ‘Mystery Student’ service provides insight to all aspects of your provision from the perspective of your students, their parents and your clients. You will be provided with a report identifying strengths and areas requiring improvement. Do you ever ask yourself if: Continue reading →
Did You Know Kaizen Principles Apply to Every Part of College Activity?
As you probably know Kaizen is Japanese for “change for the better. However as a philosophy it has become the continuous processof changing for the better and the principle can be applied to colleges with great effect.
A small business I’ve been watching has just successfully launched and have a lot of people paying them a regular fee each month. Their customers are going to need the same product next month .. and the month after that .. and the month after that .. forever.
Their marketing plan is as near perfect as I’ve ever seen.
A lot of colleges tell me their budgets have been cut, staff numbers reduced or both. So how can you maintain numbers or even increase them with fewer resources.
To discover the answer this video is a “must be viewed” starting point. Use to to focus on your response to this increasing problem … and if your budgets haven’t been cut use it to devise a way to increase the ROI of your existing resources.
Need help with your marketing? Call me for a chat .. it costs nothing to talk.
As Principal I employed very few consultants but did employ Stefan on the basis of a clear ROI.
I would recommend him to any college, university, business or Government agency as a reliable consultant who will become indispensable.
Ioan Morgan CBE Latterly FE College Principal & CEO
He certainly does what he says on the tin...... I've worked with Stefan for many years and he has an uncanny knack of cutting through the ****, focussing on the essentials and coming up with creative and inexpensive marketing ideas that work.
Stefan isn't called the 'Marketing Magician' for nothing you know !
His ability to see marketing solutions that really work is second to none, without spending a fortune.
I think Stefan's great strength is taking problems and solving them, in a clear and positive way, without a whole lot of jargon.
I recently had the pleasure on working with Stefan on publishing a new marketing book. "Creating Business Growth" quickly became a Bestseller in several countries around the world. This project came together and was guided from concept to successful completion by a true leader. That leader is Stefan Drew. Stefan is an experienced marketer and I highly recommend him.
Stefan is very thorough in his research and understanding of a clients requirements. He has a proven record of delivering comprehensive strategic marketing plans that address education / FE issues critical to the ongoing success of a ...MoreStefan is very thorough in his research and understanding of a clients requirements. He has a proven record of delivering comprehensive strategic marketing plans that address education / FE issues critical to the ongoing success of a college. I would recommend considering Stefan for any project that involves strategic planning, communication or digital marketing.
I have worked with Stefan and have learnt a lot from him. He has extensive knowledge in digital marketing and he is keen to share his passion for the kind of deep audience insights that digital marketing can offer. ...MoreI have worked with Stefan and have learnt a lot from him. He has extensive knowledge in digital marketing and he is keen to share his passion for the kind of deep audience insights that digital marketing can offer.
His enthusiasm for marketing is infectious and he is a joy to work with.
Stefan is very thorough in his research and understanding of a clients requirements. He has a proven record of delivering comprehensive strategic marketing plans that address education / FE issues critical to the ongoing success of a ...More
I have worked with Stefan and have learnt a lot from him. He has extensive knowledge in digital marketing and he is keen to share his passion for the kind of deep audience insights that digital marketing can offer. ...More
Stefan has a brilliant insight into the world of FE Marketing! I love discussing new marketing ideas with Stefan and value his professional opinion on efficient systems, processes and strategy.