Category Archives: Marketing Psychology

Marketing Principles Beat Tactics

Marketing Principles Beat Tacky Marketing Tactics Hands DownEvery Week I See Shiny New Marketing Toys Being Recommended. Too Often They Focus on Tactics NOT Marketing Principles

There is a big difference between a tactic and a principle. Both can work short term, but principles are far longer lived and can last forever. Continue reading

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Perceptions Speak Volumes

When Writing Copy for Websites, Printed Material, Social Media & Menus We Need to Consider The Readers Perceptions

Michelin starred chef, Heston Blumenthal, tells a wonderful story of having spent weeks developing crab ice cream only to find few people ordered it. This story is about perceptions.

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Could Numbers Be Gender Specific?

Research by Wilkie & Bodenhausen (2015) Indicates That Numbers Are Gender Specific

My gut reaction was that this was highly unlikely. But then I thought some more.

My logic was that if this were true then it might influence how we use numbers to influence the purchase of courses .. especially online.

So I’m conducting some research of my own. It’s only a simple one question survey but it will cast more light on the question.

Answer this single question and I’ll explain the rationale as soon as I have some results.

Click the link below to see the question

Numbers & Gender Research

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The Question “Why?” is Key to FE Management

Why?

It is the most fundamental question of all time. But it impacts FE unlike any other question.

Answer this one question and you have a starting place; a reason to get up in the morning and to be happy at work.

It also gives staff a  reason to give of their best .. and that means an effective college; a Grade 1 college.

Simon Sinek explains the question Why and how it has impacted the power of flight, Apple and much more.

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How to Generate Higher Value Sales on Your Website

How to Generate Higher Value Sales on Your WebsiteHow to Generate Higher Value Employer Engagement Sales …

Using Figures on Your Course Pages is a Form of Anchoring That Can Be Used to Generate Higher Value Sales on a Website

I’ve talked about Anchoring [Tversky and Kahneman (1974)] in previous posts.

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