Marketing a College Restaurant: This is Often Low Down on the Priority List in Many Colleges. But When You Effectively Promote the College Restaurant The ROI is Huge
To simplify the college restaurant marketing process I use simple templates to determine answers to a series of questions that lead towards the marketing plan. The templates vary from college to college but you’ll get a feel of what I’m looking for from these typical questions. See Below …. Continue reading →
Several FE marketing colleagues contacted me during the FE Marketing Silly Season
All were highly hacked off.
What is the FE Marketing Silly Season? Why were people hacked off? They were hacked off simply because they had worked hard all year and felt that their professionalsim was under attack.
And what is it? The FE Marketing Silly Season is when provider senior staff look at numbers and decide that action is needed. By that I mean an extra marketing push is needed. My colleagues tell me that the senior staff then come up with all sorts of marketing initiatives and insist that the marketing department implement them immediately. Continue reading →
Sometimes it’s worth looking outside our own sector to see what others are doing.
Here’s a short video demonstrating an innovative idea an Australian charity used to grab the attention of potential corporate donors. I’m not sure you could exactly copy this in FE but it does made me think about other ways to attract attention.
How will you use this idea to make contact with potential clients?
I’ve added a new menu item this month. You can now get my free advice and recommendations on a your marketing and business development work.
I’m planning on this becoming a permanent feature on the site.
Here’s the deal.
As a special bonus for visiting this site you can ask for my thoughts and/or recommendations on a piece of marketing collateral or a business development tactic each month. This is totally free with no strings.
It could be a Facebook ad, sales letter, web page, email, business proposal, or anything else that you need to get an objective view on. Continue reading →
Marketing needs to be run like a military campaigns. You need plans that everyone understands
Don’t let your sales fail for want of adequate planning.
OK so I know you are part of a professional marketing team and YOU know what you are doing. But are all team members 100% on board with what you are trying to achieve and what their part in the campaign is? Continue reading →
A small business I’ve been watching has just successfully launched and have a lot of people paying them a regular fee each month. Their customers are going to need the same product next month .. and the month after that .. and the month after that .. forever.
Their marketing plan is as near perfect as I’ve ever seen.
As Principal I employed very few consultants but did employ Stefan on the basis of a clear ROI.
I would recommend him to any college, university, business or Government agency as a reliable consultant who will become indispensable.
Ioan Morgan CBE Latterly FE College Principal & CEO
He certainly does what he says on the tin...... I've worked with Stefan for many years and he has an uncanny knack of cutting through the ****, focussing on the essentials and coming up with creative and inexpensive marketing ideas that work.
Stefan isn't called the 'Marketing Magician' for nothing you know !
His ability to see marketing solutions that really work is second to none, without spending a fortune.
I think Stefan's great strength is taking problems and solving them, in a clear and positive way, without a whole lot of jargon.
I recently had the pleasure on working with Stefan on publishing a new marketing book. "Creating Business Growth" quickly became a Bestseller in several countries around the world. This project came together and was guided from concept to successful completion by a true leader. That leader is Stefan Drew. Stefan is an experienced marketer and I highly recommend him.
Stefan is very thorough in his research and understanding of a clients requirements. He has a proven record of delivering comprehensive strategic marketing plans that address education / FE issues critical to the ongoing success of a ...MoreStefan is very thorough in his research and understanding of a clients requirements. He has a proven record of delivering comprehensive strategic marketing plans that address education / FE issues critical to the ongoing success of a college. I would recommend considering Stefan for any project that involves strategic planning, communication or digital marketing.
I have worked with Stefan and have learnt a lot from him. He has extensive knowledge in digital marketing and he is keen to share his passion for the kind of deep audience insights that digital marketing can offer. ...MoreI have worked with Stefan and have learnt a lot from him. He has extensive knowledge in digital marketing and he is keen to share his passion for the kind of deep audience insights that digital marketing can offer.
His enthusiasm for marketing is infectious and he is a joy to work with.
Stefan is a valuable and regular source of sage advice and counterintuitive thinking. His tips on media and visibility have benefited my both clients and me and he always has an insightful perspective to share. If you get the chance to work with him, take it!
Stefan drew from a wealth of marketing and educational sector knowledge to provide suggestions, solutions and ideas which proved to be effective and beneficial to the organisation. I would have no hesitation in seeking his expertise in the future.
Stefan has a wealth of practical ideas to solve your ,marketing problems, based on a lifetime of experience in the real world. His down to earth approach is easy to implement and he's very adept at saving money, helping you focus on marketing that will get you new clients or more business
Having experienced a wide range of corporate marketing "experts" over the years, Stefan offers a very different cool and pragmatic approach. Without looking to simply throw money at the problem, he finds different ways and I've seen some great results.....