Category Archives: Marketing Plan

FE Project Manages Specific Tasks Every Day .. Here is the Success Secret

Project Management is key to FE management success

Trello FE Project Management Example

Everything we do in FE seems to be a project. From teaching and marketing to building a new campus.  It’s all about Project Management.

But often our project management skills aren’t great. We could do much better at Project Management. At things like initiating, planning, implementing, controlling, and completing specific processes required to achieve specific tasks.  And we need to remember that everything needs to be achieved within a specific time frame and to budget. Continue reading

Share

How to Market a College Restaurant

 How to market a college restaurant The college restaurant is an essential part of the catering and hospitality offer in many colleges. And in an age of underfunding it can also be an essential profit generator. So How to Market a College Restaurant is the question many HODs and FDs are asking.

Sadly, many College Restaurants fail to attract sufficient numbers of customers. They don’t provide the necessary amount of experience the students deserve, or the level of income and profit generation expected.

So how can customer numbers and income be increased? How do you successfully market a college restaurant? 

These are the questions I set out to address when I wrote my latest book. And although I wrote it from the perspective of any Restaurant, Coffee Shop, Café, Tea Rooms, Pub, Wine Bar and Other Food and Drink Outlet, the advice is highly relevant to a college restaurant.

To write the book I’ve visited college restaurants, plus commercial premises in the UK, Spain, Portugal, USA, South Africa and Eire. I’ve also sought the advice of restaurant owners, MDs and managers across the globe.

Here’s a Contents list to indicate what this 36,000 word book, How to Market a College Restaurant, covers.

Content 

Why This Book Exists

Introduction

A dream comes true

Advertising

Most People Think Advertising is Marketing

Three Types of Advertising

Brand Advertising

Direct Sales Advertising

Relationship Building Advertising

AIDA Stands For ….

What is Marketing?

Location (Place)

Customer Profiles

More About Surveys

Cuisine Type

Customer Service

Dress Codes and Staff Dress

Traditional Marketing

The 4 Ps

Price

Portion Control

Values, Keywords/Phrases e.g. Locally Sourced, From Our Garden or Greenhouse

Traditional Advertising

Who is Your Next Customer?

Referral Business

Networking

Reputation

PR – Public Relations

Magazine Articles

Video PR

Why Drive Away Business?

HARO, ExpertSources and Other Directories

Campaigns and Events

Brochures, Leaflets and Printed Materials

CRM

Websites

Multiple Offers

SEO – URL Keyword Phrases and Content

Simple SEO Actions

Wi-Fi Bandwidth is a Marketing and Operations Issue

Online Menus and Ordering

More Online Menu Advantages

Pagers Versus Text Notifications

The Internet of Things (IoT)

Beacons (aka Proximity Beacons)

Storytelling

Upselling

Customer Service Subtleties

How Hotel Restaurants Can Look Disorganised

Understanding Hospitality Trends

More Hospitality Research Abstracts

Other Information Sources

Payment Trends

External Events

Digital Marketing

Social Media

Facebook

Twitter

LinkedIn

Pinterest

Snapchat

Instagram

YouTube

Personal Profiles

Groups

The Controversial Question of Photography

The Consumer Buying Process

Social Media to Raise Awareness

Social Media Advertising

Third Party Sites … TripAdvisor, Toptable etc.

Google Maps ….. Bing, Safari and More

Getting Google Reviews

Increasing Prices

Tipping Policy

Quirky Marketing Ideas

Cooking Aromas

Lighting

Views of Food, Kitchen and the External View

Sound, Music and TV

The Bill and Recipe …. to CRM

Your Perfect Marketing Plan

Want more information on restaurant marketing? check out this link http://providermastermind.com/?s=restaurant+

You can find more of my FE articles on the FE News website

Share

How to Use Chatline Data to Improve Recruitment

How to use chatline data to recruitChatlines Are Usually Seen As Communications Channels. But Did You Know They Contain Huge Amounts of Data That is Vital to Recruitment and Sales? Here’s How to Use Chatline Data to Improve Recruitment.

Yes, it’s true the data that your website chatline collects could be vital to your recruitment process. It can inform you about the type of questions being posed, the seasonality of the questions (different questions get asked in August and September than in February) and this may impact the way you post on your website or social media.

In fact, I’d be worried if it had no impact!

Learn More About Chatline Data Use

To learn more follow the link below to our sister site and implement the lessons provided in the YouTube video

How to Use Chatline Data to Improve Recruitment

You can find more of my FE articles on the FE News website

 

Share

How to Market a College Restaurant To Boost Profits & Recruitment

How to Market a College Restaurant Marketing a College Restaurant: This is Often Low Down on the Priority List in Many Colleges. But When You Effectively Promote the College Restaurant The ROI is Huge

To simplify the college restaurant marketing process I use  simple templates to determine answers to a series of questions that lead towards the marketing plan. The templates vary from college to college but you’ll get a feel of what I’m looking for from these typical questions. See Below …. Continue reading

Share

What is the FE Marketing Silly Season?

FE Marketing Silly Season Stay Calm, Don't PanicSeveral FE marketing colleagues contacted me during the FE Marketing Silly Season

All were highly hacked off.

What is the FE Marketing Silly Season? Why were people hacked off?  They were hacked off simply because they had worked hard all year and felt that their professionalsim was under attack.

And what is it? The FE Marketing Silly Season is when provider senior staff look at numbers and decide that action is needed. By that I mean an extra marketing push is needed. My colleagues tell me that the senior staff then come up with all sorts of marketing initiatives and insist that the marketing department implement them immediately. Continue reading

Share

Competitive Marketing in the FE Sector

Should Providers Compete For Students?

The FE Commissioner thinks the sector spends too much on this and I agree. It is a wasteful practice. It also misses of the point of the message we should be giving prospective students.

I believe we should be promoting careers to young people. I believe that could be done regionally or nationally and at much lower cost.

This is a topic I wrote about for my recent FE News exclusive .. and I explain more in glorious technicolor in a related video at

https://www.fenews.co.uk/fe-news/competitive-marketing-in-fe

Share

Business Development & Marketing Insights

Sometimes it’s worth looking outside our own sector to see what others are doing.

Here’s a short video demonstrating an innovative idea an Australian charity used to grab the attention of  potential corporate donors.   I’m not sure you could exactly copy this in FE but it does made me think about other ways to attract attention.

How will you use this idea to make contact with potential clients?

Continue reading

Share

Objective Reviews: Critiques for Marketing & Business Development

customer I’ve added a new menu item this month.  You can now get my free advice and recommendations on a your marketing and business development work.

I’m planning on this becoming a permanent feature on the site.

Here’s the deal.

As a special bonus for visiting this site you can ask for my thoughts and/or recommendations on a piece of marketing collateral or a business development tactic each month.   This is totally free with no strings.

It could be a Facebook ad, sales letter, web page, email, business proposal, or anything else that you need to get an objective view on.
Continue reading

Share

Why so Many Marketing Campaigns Fail

How to plan sales and marketing

Marketing needs to be run like a military campaigns. You need plans that everyone understands

Don’t let your sales fail for want of adequate planning.

 

OK so I know you are part of a professional marketing team and YOU know what you are doing.  But are all team members 100% on board with what you are trying to achieve and what their part in the campaign is? Continue reading

Share

AOC Business Development Conference Presentation Synopsis – Developing an Effective Marketing Strategy

The following video condenses my one hour Effective Business Development Marketing session in to a 4 minute video.

Do you have four minutes to refresh your skills or learn something new?

Share

What is Marketing?

What is Marketing? How Do You Develop a Marketing Strategy? I know what Business Development is .. but

Marketing Confuses Me

 

Marketing is all about satisfying customer needs and wants .. and doing so profitably.

It is quite simple and you don’t need special shoes or a flashy suit. Most of it is just common sense.  The rest is simple software and knowing how to use it.

I just wish common sense were more common! So think through the issues before placing an advert .. because most adverts don’t work!

Share

Do you Have a Referrals Strategy?

A referrals strategy is essential for business developmentDo you Have a Referrals Strategy?

Even if it is written on the back of an envelope you need some sort of strategy or plan.

Continue reading

Share

Segmenting Your Market Is Essential

Segment Your Market Segmenting Your Market Is Essential

It is as simple as slicing bread.

One message will not fit all.  What you say to plumbers is of no interest to hairdressers.  So don’t send them both the same messages.

Share

The Perfect Business Marketing Campaign

How a razor company can tell you about marketing Does the Perfect Marketing Plan Exist?

 

A small business I’ve been watching has just successfully launched and have a lot of people paying them a regular fee each month.  Their customers are going to need the same product next month .. and the month after that .. and the month after that .. forever.

Their marketing plan is as near perfect as I’ve ever seen.

So how did they do it?  Can we do the same?

Continue reading

Share