Category Archives: Marketing Plan

How to Market a College Restaurant To Boost Profits & Recruitment

How to Market a College Restaurant Marketing a College Restaurant: This is Often Low Down on the Priority List in Many Colleges. But When You Effectively Promote the College Restaurant The ROI is Huge

To simplify the college restaurant marketing process I use  simple templates to determine answers to a series of questions that lead towards the marketing plan. The templates vary from college to college but you’ll get a feel of what I’m looking for from these typical questions. See Below …. Continue reading

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What is the FE Marketing Silly Season?

FE Marketing Silly Season Stay Calm, Don't PanicSeveral FE marketing colleagues contacted me during the FE Marketing Silly Season

All were highly hacked off.

What is the FE Marketing Silly Season? Why were people hacked off?  They were hacked off simply because they had worked hard all year and felt that their professionalsim was under attack.

And what is it? The FE Marketing Silly Season is when provider senior staff look at numbers and decide that action is needed. By that I mean an extra marketing push is needed. My colleagues tell me that the senior staff then come up with all sorts of marketing initiatives and insist that the marketing department implement them immediately. Continue reading

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Competitive Marketing in the FE Sector

Should Providers Compete For Students?

The FE Commissioner thinks the sector spends too much on this and I agree. It is a wasteful practice. It also misses of the point of the message we should be giving prospective students.

I believe we should be promoting careers to young people. I believe that could be done regionally or nationally and at much lower cost.

This is a topic I wrote about for my recent FE News exclusive .. and I explain more in glorious technicolor in a related video at

https://www.fenews.co.uk/fe-news/competitive-marketing-in-fe

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Business Development & Marketing Insights

Sometimes it’s worth looking outside our own sector to see what others are doing.

Here’s a short video demonstrating an innovative idea an Australian charity used to grab the attention of  potential corporate donors.   I’m not sure you could exactly copy this in FE but it does made me think about other ways to attract attention.

How will you use this idea to make contact with potential clients?

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Objective Reviews: Critiques for Marketing & Business Development

customer I’ve added a new menu item this month.  You can now get my free advice and recommendations on a your marketing and business development work.

I’m planning on this becoming a permanent feature on the site.

Here’s the deal.

As a special bonus for visiting this site you can ask for my thoughts and/or recommendations on a piece of marketing collateral or a business development tactic each month.   This is totally free with no strings.

It could be a Facebook ad, sales letter, web page, email, business proposal, or anything else that you need to get an objective view on.
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Why so Many Marketing Campaigns Fail

How to plan sales and marketing

Marketing needs to be run like a military campaigns. You need plans that everyone understands

Don’t let your sales fail for want of adequate planning.

 

OK so I know you are part of a professional marketing team and YOU know what you are doing.  But are all team members 100% on board with what you are trying to achieve and what their part in the campaign is? Continue reading

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AOC Business Development Conference Presentation Synopsis – Developing an Effective Marketing Strategy

The following video condenses my one hour Effective Business Development Marketing session in to a 4 minute video.

Do you have four minutes to refresh your skills or learn something new?

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What is Marketing?

What is Marketing? How Do You Develop a Marketing Strategy? I know what Business Development is .. but

Marketing Confuses Me

 

Marketing is all about satisfying customer needs and wants .. and doing so profitably.

It is quite simple and you don’t need special shoes or a flashy suit. Most of it is just common sense.  The rest is simple software and knowing how to use it.

I just wish common sense were more common! So think through the issues before placing an advert .. because most adverts don’t work!

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Do you Have a Referrals Strategy?

A referrals strategy is essential for business developmentDo you Have a Referrals Strategy?

Even if it is written on the back of an envelope you need some sort of strategy or plan.

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Segmenting Your Market Is Essential

Segment Your Market Segmenting Your Market Is Essential

It is as simple as slicing bread.

One message will not fit all.  What you say to plumbers is of no interest to hairdressers.  So don’t send them both the same messages.

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The Perfect Business Marketing Campaign

How a razor company can tell you about marketing Does the Perfect Marketing Plan Exist?

 

A small business I’ve been watching has just successfully launched and have a lot of people paying them a regular fee each month.  Their customers are going to need the same product next month .. and the month after that .. and the month after that .. forever.

Their marketing plan is as near perfect as I’ve ever seen.

So how did they do it?  Can we do the same?

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