Category Archives: Marketing

Are Providers Really Productive?

In my recent article on FE News I address productivity.  Ministers and news papers talk about productivity but do providers demonstrate it?

See my views on productivity here

 

 

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Ofsted To Inspect Marketing

How Would Your Marketing Stand Up to An Ofsted Inspection?

Read my latest article for FE News on Ofsted Inspections of Marketing

http://www.fenews.co.uk/fe-news/ofsted-to-inspect-marketing

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What is Your Prospects Trigger Point?

What will make your customer push the button and buy?How to identify buyer trigger points in FE

 

We all need a Trigger Point before we’ll buy.  Something that makes us reach for our cash or click the buy button.  

Sometimes the need is so obvious that we buy immediately because we either need or want the product or service. 

Other times we need a bit of a nudge to turn us from a prospective buyer to an actual customer.

We need to be converted from someone that didn’t previously have a pressing want or urgent need.

Our role in marketing and sales is often to move the prospect over the Rubicon and help them see that urgent need.

If we don’t all our previous efforts are wasted. 

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