GDPR could prove expensive for colleges. Are you spending too much?
GDPR is Vitally Important for FE .. & Could Prove Expensive
We have seen GDPR posts everywhere in the last months. And for good reason. This regulation is going to hit the sector very hard. For ages, we’ve kept all sorts of lists of people that have shown a vague interest in our offer. They’ve been kept by MIS, the marketing department and countless staff have kept their own private lists, often because they don’t trust the others to do their job properly. Continue reading
Unanswered Phones Represent the Biggest Marketing & Recruitment Leakage in FE
I’ve written about unanswered phones before. It is no good spending £000s on marketing only to ignore the calls when a prospective student calls.
Sadly the blight of unanswered calls continues. In the last two weeks, I’ve repeatedly called two providers that have failed to answer. One just lets the phone ring and ring without going to answerphone. The other plays back testimonials (with background noise) for several minutes before saying it has not been possible to connect you and cutting the call. Continue reading
Posted in Business Development, Business Strategy, Communication, Contact, Customer Care, Customer Service, Employer Engagement, FE News, Income Generation, Management, Marketing, Ofsted, Reputation, Telephone
Tagged phone, phones, unanswered phones
Education is Changing: How Long Will Colleges Survive?
Its easy to think that colleges and the type of courses they offer will never change … or need to change.
But the world changes at an increasingly fast pace and new competitors appear as if from nowhere. And they are creating change, even if we don’t recognise it.
What are trivial colleges?
Why will they close?
My recent article in FE News explains all
Trivial colleges will become Extinct First
Could Area Reviews, poor financial track records and being digitally challenged spell the extinction of the FE college?
That is the argument of some private providers I had lunch with recently. They thought FE colleges had real problems with the calibre of governors, a marked lack of understanding and reluctance to use digital and much more.
Have they got is right or totally wrong? Most FE staff have strong feelings over this but tend not to voice their views too loudly. What is your view?
The full article can be found in my regular column on FE News.
If you were offered the chance to meet Richard Branson or an insurance salesman, to discuss whatever was on your mind, which would you choose?
My guess is you would say Richard Branson simply because he would probably say something that really resonated with your working life in some way or other.
Of course, like me, you might think insurance is a necessary evil but it doesn’t grab your attention so easily.
In my recent article on FE News I address productivity. Ministers and news papers talk about productivity but do providers demonstrate it?
See my views on productivity here
Is this a Process or Project Manager Role?
A client has decided they want a new marketing manager.
So I asked if they wanted a process of project manager and they looked confused.
Project managers being people who take your objectives and ideas and make them work. They can be full time employees, consultants or interims called in to sort out a problem.
Once they have a workable solution they then hand it to others to make it recur consistently. Most often they will hand over the exact process to be used to obtain the same great result time after time.
Why, How? What?
Three questions that are often posed. But your customers only buy in to one of these questions. Continue reading
Every college system has a series of bottlenecks just waiting to decrease your efficiency.
Yes, just when you think every thing is running smoothly there are problems lurking around the corner. Don’t wait for them to trip you up .. discover them and deal with them now.
FE News recently published an article from me on this topic . It can be found at Every college has a bottleneck problem
Did You Know Kaizen Principles Apply to Every Part of College Activity?
As you probably know Kaizen is Japanese for “change for the better. However as a philosophy it has become the continuous process of changing for the better and the principle can be applied to colleges with great effect.