Selling to businesses, and indeed engaging students, isn’t just a sales activity.
In fact, if we try to use hard sales technique to prospective customers they will frequently avoid us like the plague. You need credibility with your prospects and students.
The thing is, we need to build credibility with business clients and students. We want businesses to regard us as a trusted partner; one that is there to help them rather than just to sell to them. We need to build these relationships at all levels. That includes building credibility and trust with key executives in these businesses.Continue reading →
It is still a great marketing and business development tool but recently some features have disappeared and new ones have appeared.
Group Top Contributor
I’m not sure if this is good or bad but the top contributor status has now gone. In the past it was easy to see who contributed most to a group by checking out the top contributor status.
Maybe this will encourage more participation from all group members but maybe it will discourage those that have said a lot in the past (and that could be good or bad!). . .
The downside is that in the past your profile picture, and headline, was featured prominently on the group home page. This gave some credence to you being a thought leader in the group. But no longer.
Online participants like to be rewarded for their efforts and the removal of this feature could well damage the number of comments over time.
Group statistics have been removed.
People tend to join active groups and it was easy to see which groups were active by clicking the activity tab.
In the past the stats showed demographics, growth and activity. With over 2 million groups on LI finding relevant groups has always been hard. the problem being many groups are inactive or full of spam.
The first step in deciding if a group was for me was to examine the group stats. Judging activity is now going to be slower as you’ll need to go into the group and check the number and date of posts. If this takes too much time I can see people joining fewer groups.
Recent activity has also gone. To discover what is happening in a group you now need to click the recent activity button .. which means an extra step in the process which seems to defeat the KIS Keep it Simple ethos we should al use online.
Lots of changes here.
Inappropriate posts – this used to be configurable. But no longer. So when members now report a post as spam, LinkedIn will remove the post if there are repeated complaints.
This sounds good but I can see it leading to problems if someone takes offence over another’s viewpoint. This could lead to people as well as posts being removed and could be exploited by unscrupulous competitors.
Managers can now promote a discussion to be displayed at the top of the main discussion feed and it will stay at the top of the feed until it’s replaced by another discussion.
In poorly managed groups (and there are lots of them) this could make a group quite boring.
LinkedIn has several functions beyond the ability to make notes on contacts.
It also keeps track of any emails you send via LinkedIn. Coupled with the Reminder function this makes it a quite a powerful CRM type tool.
And when you add the LinkedIn Connect app it is even more powerful as it sends you relationship reminders without the distraction of other information, posts etc. Perfect for working hours; leaving non working hours for enjoying posts and much more.
I know several people who are now working in jobs for which they were headhunted via LinkedIn.
If, like most people in your field, you are ambitious you will want to know of any suitable posts you could apply for. The problem is many new posts are no longer advertised. In many cases the right candidates are now headhunted online before being invited to apply.
But sadly most people don’t use it for this purpose at all .. and if you are building a career this is a tool not to be ignored.
My son in law changed jobs a year ago .. all as a result to someone approaching him via LinkedIn. They liked his profile, invited him for a beer one night and offered him a job that same evening. He wasn’t looking for a new job but they had trawled the web looking for the right person to fill a new post and his profile ticked all the right boxes. He now has a new job and a salary that is considerably higher than before. Here is a LinkedIn tip to help build your career.
As Principal I employed very few consultants but did employ Stefan on the basis of a clear ROI.
I would recommend him to any college, university, business or Government agency as a reliable consultant who will become indispensable.
Ioan Morgan CBE Latterly FE College Principal & CEO
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I recently had the pleasure on working with Stefan on publishing a new marketing book. "Creating Business Growth" quickly became a Bestseller in several countries around the world. This project came together and was guided from concept to successful completion by a true leader. That leader is Stefan Drew. Stefan is an experienced marketer and I highly recommend him.
Stefan is very thorough in his research and understanding of a clients requirements. He has a proven record of delivering comprehensive strategic marketing plans that address education / FE issues critical to the ongoing success of a ...MoreStefan is very thorough in his research and understanding of a clients requirements. He has a proven record of delivering comprehensive strategic marketing plans that address education / FE issues critical to the ongoing success of a college. I would recommend considering Stefan for any project that involves strategic planning, communication or digital marketing.
I have worked with Stefan and have learnt a lot from him. He has extensive knowledge in digital marketing and he is keen to share his passion for the kind of deep audience insights that digital marketing can offer. ...MoreI have worked with Stefan and have learnt a lot from him. He has extensive knowledge in digital marketing and he is keen to share his passion for the kind of deep audience insights that digital marketing can offer.
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Having experienced a wide range of corporate marketing "experts" over the years, Stefan offers a very different cool and pragmatic approach. Without looking to simply throw money at the problem, he finds different ways and I've seen some great results.....