Unanswered Phones Represent the Biggest Marketing & Recruitment Leakage in FE
I’ve written about unanswered phones before. It is no good spending £000s on marketing only to ignore the calls when a prospective student calls.
Sadly the blight of unanswered calls continues. In the last two weeks, I’ve repeatedly called two providers that have failed to answer. One just lets the phone ring and ring without going to answerphone. The other plays back testimonials (with background noise) for several minutes before saying it has not been possible to connect you and cutting the call. Continue reading
Posted in Business Development, Business Strategy, Communication, Contact, Customer Care, Customer Service, Employer Engagement, FE News, Income Generation, Management, Marketing, Ofsted, Reputation, Telephone
Tagged phone, phones, unanswered phones
Education is Changing: How Long Will Colleges Survive?
Its easy to think that colleges and the type of courses they offer will never change … or need to change.
But the world changes at an increasingly fast pace and new competitors appear as if from nowhere. And they are creating change, even if we don’t recognise it.
Marketing a College Restaurant: This is Often Low Down on the Priority List in Many Colleges. But When You Effectively Promote the College Restaurant The ROI is Huge
To simplify the college restaurant marketing process I use simple templates to determine answers to a series of questions that lead towards the marketing plan. The templates vary from college to college but you’ll get a feel of what I’m looking for from these typical questions. See Below …. Continue reading
Posted in Advertising, Business Development, Business Strategy, Campaign planning, Income Generation, Marketing Plan, Restaurant Marketing
Tagged college, how to market a restaurant, marketing, promote a restaurant, promotion, restaurant marketing
Do You Need a Recurring Income Stream?
Employers want and need accredited courses.
Correct …. but did you know employers also want and need non accredited courses?
This provides a recurring Income Stream Opportunity
The fact is that hundreds of thousands of employers and self employed people actually don’t need or want accredited courses.
What they want is to acquire a skill or knowledge they can implement right now. That means they don’t want a September start. They want to start now.
Their need is for knowledge and/or skills right now. And they will pay for instant gratification.
When meeting someone new at a networking event it is easy to get dragged into a long conversation that leads nowhere. The result is a wasted morning with little to show for it.
Wouldn’t it be better if you could get to know someone and get asked to talk them through one of their pressing problems?
Here is the technique I use .. and it works almost every time.
Do Local Employers Chase Your Sales Team For Help & Advice? Or Are They Regarded as Commodity Brokers?
FE Providers need to continually generate more income, especially as funding gets tighter. One way is to encourage local and national employers to buy more full cost courses.
But this isn’t an easy solution. Your sales team have a lot of competition and you could easily end up being course commodity dealers where the lowest price usually wins. This isn’t going to generate much profit.
How to Deliver ECourses on Your Website?
With Increased Interest in Online Delivery & Especially MOOCS, How Can You Profitably Deliver ECourses on Your Website, Without High Level Technical Skills?
In 2011 Stanford University launched three online courses. Each recruited over 100,000 students with one reaching over 160,000 students. So online delivery will probably grow in the UK as well. This makes MOOCS and other online courses a great way to engage with employers and the public .. not just locally as this can go nationwide or even global.
Providers need more income .. this is one way it can be generated
My recent article in FE News resulted in several emails in my in tray. In the article I proposed fast track courses plus a longer working day and year. I suggested that colleges should be fully utilised all year and not be effectively closed for the summer.
Not all colleges will want to take this route but that begs a question.
How are you going to make those expensive teaching resources produce more income?