Setting up a new business doesn’t happen just like that.
A degree of specialisation is needed. But what can you specialise in and did we all start that way?
Listen to the audio to discover more
To simplify the college restaurant marketing process I use simple templates to determine answers to a series of questions that lead towards the marketing plan. The templates vary from college to college but you’ll get a feel of what I’m looking for from these typical questions. See Below …. Continue reading
Employers want and need accredited courses.
Correct …. but did you know employers also want and need non accredited courses?
This provides a recurring Income Stream Opportunity
The fact is that hundreds of thousands of employers and self employed people actually don’t need or want accredited courses.
What they want is to acquire a skill or knowledge they can implement right now. That means they don’t want a September start. They want to start now.
Their need is for knowledge and/or skills right now. And they will pay for instant gratification.
Wouldn’t it be better if you could get to know someone and get asked to talk them through one of their pressing problems?
Here is the technique I use .. and it works almost every time.
FE Providers need to continually generate more income, especially as funding gets tighter. One way is to encourage local and national employers to buy more full cost courses.
But this isn’t an easy solution. Your sales team have a lot of competition and you could easily end up being course commodity dealers where the lowest price usually wins. This isn’t going to generate much profit.
With Increased Interest in Online Delivery & Especially MOOCS, How Can You Profitably Deliver ECourses on Your Website, Without High Level Technical Skills?
In 2011 Stanford University launched three online courses. Each recruited over 100,000 students with one reaching over 160,000 students. So online delivery will probably grow in the UK as well. This makes MOOCS and other online courses a great way to engage with employers and the public .. not just locally as this can go nationwide or even global.
My recent article in FE News resulted in several emails in my in tray. In the article I proposed fast track courses plus a longer working day and year. I suggested that colleges should be fully utilised all year and not be effectively closed for the summer.
Not all colleges will want to take this route but that begs a question.
How are you going to make those expensive teaching resources produce more income?