Do you only offer the usual courses. You know, the usual list of manual handling, health and safety courses, food hygiene and all those other courses you can find on 90-95% of provider websites?
This employer market is limited and incomes restricted.
But there is another way where incomes and profit grow at an exponential rate.
You see while very few ever look beyond offering this shortlist and, if asked for something out of the ordinary, just say they there is no call for it. The really smart providers do something entirely different.
I see a lot of talk of B2C and B2B marketing but I’m not sure either exists as such; especially B2B.
Buyers are always individuals and NEVER businesses in the strict sense. The reason is simply that all business transactions (except where the computer says No) are actually made by individual people. People that have the same strengths and weaknesses as the rest of us.
When the Olympic rowing team were preparing for competition they faced the priorities question many times. They had a very simple answer, that applies equally to Providers.
They recognised that they had one aim; to row faster than every other team. If they could do this they would win Gold. So their priorities were always addressed with the question, “Will it make the boat go faster?”. Continue reading →
You can be a passive user of LinkedIn and lose lots of opportunities or you can use LinkedIn for a few minutes, twice a week, and see results in hours.
Most people like you and I are on LinkedIn but they don’t really understand the power of LinkedIn. They don’t realise that in just a few minutes each week it is quite easy to stimulate interest from a contact .. without writing a word.
It is also quite easy and quick to start up a conversation that has been initiated by the person you want to “buy” from you.
Here are a few simple ideas that really work and have personally brought me a lot of business in the last year or two. Continue reading →
If you’ve ever attended one of my training days or heard me speak at a conference you’ll know I’m passionate about free marketing techniques and things like Google Places.
Google Places or Google Places for Business has been around for years and are a way to get your establishment on a Google Map, in Google searches and to even appear as a free “advert” on SatNav systems like TomTom.
A lot of colleges tell me their budgets have been cut, staff numbers reduced or both. So how can you maintain numbers or even increase them with fewer resources.
To discover the answer this video is a “must be viewed” starting point. Use to to focus on your response to this increasing problem … and if your budgets haven’t been cut use it to devise a way to increase the ROI of your existing resources.
Need help with your marketing? Call me for a chat .. it costs nothing to talk.
Sherlocking, or Researching, your Prospects is a Powerful Technique
If you want good results when meeting someone for the first time, you need to “Sherlock”.
Maybe you are meeting a new contact, prospect, potential sponsor, stakeholder or interviewing a potential employee (or applying for a job!). Whatever it is you need carry out some basic research on them. In the same way that Sherlock Holmes determined a lot about people by looking for subtle clues you need to seek clues of your own. If you do you’ll be better prepared and the meeting is likely to be far more successful .. and the good news is most of the clues aren’t subtle, they are obvious.
A Sneak View of the Marketing Secrets Seminars in London and Manchester .. that went viral.
The recent Marketing Secrets seminars in London and Manchester were a bit different to the norm. As each day proceeded automated previews of some of the topics we were covering were posted on one of my websites, on Twitter, on Facebook, on Triberr and then went viral across the world.
Children do it, you do it, I do it. We all negotiate every day. The alternative is confrontation.
Of course much of it is informal. We aren’t negotiating a large contract or negotiating at a peace conference. Often we have to negotiate with our kids .. that can be one of the toughest forms of negotiation, sometimes we negotiate for resources or a better salary but we all have to do it.
As Principal I employed very few consultants but did employ Stefan on the basis of a clear ROI.
I would recommend him to any college, university, business or Government agency as a reliable consultant who will become indispensable.
Ioan Morgan CBE Latterly FE College Principal & CEO
He certainly does what he says on the tin...... I've worked with Stefan for many years and he has an uncanny knack of cutting through the ****, focussing on the essentials and coming up with creative and inexpensive marketing ideas that work.
Stefan isn't called the 'Marketing Magician' for nothing you know !
His ability to see marketing solutions that really work is second to none, without spending a fortune.
I think Stefan's great strength is taking problems and solving them, in a clear and positive way, without a whole lot of jargon.
I recently had the pleasure on working with Stefan on publishing a new marketing book. "Creating Business Growth" quickly became a Bestseller in several countries around the world. This project came together and was guided from concept to successful completion by a true leader. That leader is Stefan Drew. Stefan is an experienced marketer and I highly recommend him.
Stefan is very thorough in his research and understanding of a clients requirements. He has a proven record of delivering comprehensive strategic marketing plans that address education / FE issues critical to the ongoing success of a ...MoreStefan is very thorough in his research and understanding of a clients requirements. He has a proven record of delivering comprehensive strategic marketing plans that address education / FE issues critical to the ongoing success of a college. I would recommend considering Stefan for any project that involves strategic planning, communication or digital marketing.
I have worked with Stefan and have learnt a lot from him. He has extensive knowledge in digital marketing and he is keen to share his passion for the kind of deep audience insights that digital marketing can offer. ...MoreI have worked with Stefan and have learnt a lot from him. He has extensive knowledge in digital marketing and he is keen to share his passion for the kind of deep audience insights that digital marketing can offer.
His enthusiasm for marketing is infectious and he is a joy to work with.
Stefan is a valuable and regular source of sage advice and counterintuitive thinking. His tips on media and visibility have benefited my both clients and me and he always has an insightful perspective to share. If you get the chance to work with him, take it!
Stefan drew from a wealth of marketing and educational sector knowledge to provide suggestions, solutions and ideas which proved to be effective and beneficial to the organisation. I would have no hesitation in seeking his expertise in the future.
Stefan has a wealth of practical ideas to solve your ,marketing problems, based on a lifetime of experience in the real world. His down to earth approach is easy to implement and he's very adept at saving money, helping you focus on marketing that will get you new clients or more business
Having experienced a wide range of corporate marketing "experts" over the years, Stefan offers a very different cool and pragmatic approach. Without looking to simply throw money at the problem, he finds different ways and I've seen some great results.....