Category Archives: Google Analytics

The Prospectus in the Digital Age

Hartpury prospectus circa 1990The Prospectus is a Major FHE Marketing Expense.

Major costs are incurred in aggregating the course and other information required.  More costs are incurred in designing the hard copy publication. Printing is a huge cost.  And distribution, especially via the post, can add another huge bill to the total cost.

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Could Your Website Find the Milk?

Could your website find the milk?

Could your website find the milk?

Weird title ehhhh.

But it is a serious question. Can people find what they are looking for on your website .. in fact can they find your website listed in the search engine results for their search terms.

This amusing video explains it all … and if you want to know how to improve your website talk to my colleague Vernon about Google Analytics

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Do Your Website Visitors Experience This?

Is your Online Student Application slick .. or a bit like the video below portrays? Just how bad can it be?

Do Employers leave your site in frustration BEFORE they contact your Business Development Team, enquire about courses or buy online courses?

This is Google Analytics in Real Life .. just as it happens on your website.

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How Google Analytics Can Help Training Organisations

Using Google Analyticsw to understand trainer's weHow to Understand Your Prospects and Customers … using Google Analytics

We all know websites are important but getting statistics from them that all the team can understand has always been problematic.

That’s what a training provider in Montreal thought until he took a Google Analytics lesson.

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FE Google Analytics Workshop – Specifically for Providers

Google analytics workshopWith Google Analytics you can evidence that your marketing budget is money well spent.  Demonstrate how effective your marketing is, spot what isn’t working and take strategic action where needed.

For years marketing was hit and miss.  As professionals we had an inkling what was working but very little evidence to share that proved it.  Well, the marketing world has changed.

Google Analytics provides providers with huge quantities of data on every aspect of our marketing.  It can even provide evidence about our off line marketing and we can track our website visitors in great detail.  Now you can know how many people click on the banner ad on your local papers website or how many people come from Hotcourses.  even more important you can see how many of them follow your call to action to and apply for a course, download a prospectus or sign up for an Open Evening.  Quite simply you can measure, to several decimal places, every aspect of your marketing and evidence your return on investment (ROI).

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