Using a Phone Number or Email You Can Obtain Customer Profile Information Direct From the Facebook Database
OK, thinking about your customer profile; you probably know how you can target audiences and create lookalike audiences using an existing email list.
But did you know you can take an audience segment and get audience insights for that list? This is powerful customer profile data that really helps you boost sales and marketing.
You might decide you want to know more about 16-18 year olds that are on engineering or beauty courses.
Or perhaps you want to target employers that attended a particular event or college webinar (you are doing college webinars aren’t you?).
Once you do this you open the door to seeing where they live, their gender, age, interests etc. Continue reading
Posted in 14-19, Advertising, Apprenticeships, Business Development, Business Strategy, conference management, Employer Engagement, event management
Tagged customer profile, employer engagement, facebook, student profile
Using EventBrite is a No-Brainer for Provider Events.
I’m quite surprised how few providers use EventBrite when the benefits are considered.
For me it started with being a queue buster at events. One of my clients had really long queues at events because they insisted on capturing loads of data on the prospective students.
This created several problems.
You wouldn’t buy a car without a test drive .. so why expect students to sign away years of their life without test driving your college?
Of course there are several ways to “test drive” a college. Open Days and Taster courses are well tested and, when run well, really do convince students of the worth of a course.
But what if the prospective student can’t attend? Or maybe they are not that far down the buying pathway yet. Maybe they need a bit more information before they will visit you.
Well one way is to personally answer their questions without either of you leaving your desk.
In education we often talk about engaging with people as in Employer Engagement.
But isn’t engagement a bit passive?
Would it not be better to resonate with them? Let me explain with some definitions and examples. Continue reading