Category Archives: email marketing

What is the FE Marketing Silly Season?

FE Marketing Silly Season Stay Calm, Don't PanicSeveral FE marketing colleagues contacted me during the FE Marketing Silly Season

All were highly hacked off.

What is the FE Marketing Silly Season? Why were people hacked off?  They were hacked off simply because they had worked hard all year and felt that their professionalsim was under attack.

And what is it? The FE Marketing Silly Season is when provider senior staff look at numbers and decide that action is needed. By that I mean an extra marketing push is needed. My colleagues tell me that the senior staff then come up with all sorts of marketing initiatives and insist that the marketing department implement them immediately. Continue reading

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Marketing Without Email

Internet Marketers Claim Email Lists Are Where The Money Is To Be Found.Marketing Without Email

In fact many internet marketers spend huge amounts of time, money and effort building their “lists” .. of email addresses. They can’t contemplate marketing without email.

And while it is true that email is an important facet of marketing, I’m not convinced it is the “be all and end all” it is often claimed. In fact I’ve ditched my lists and CRM in my own busienss and have developed another strategy which, for me, works even better and is less effort.

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