Trello FE Project Management Example
Everything we do in FE seems to be a project. From teaching and marketing to building a new campus. It’s all about Project Management.
But often our project management skills aren’t great. We could do much better at Project Management. At things like initiating, planning, implementing, controlling, and completing specific processes required to achieve specific tasks. And we need to remember that everything needs to be achieved within a specific time frame and to budget. Continue reading
Posted in Business Development, Business Strategy, Campaign planning, Digital marketing, email marketing, Employer Engagement, Events, Free tools, Marketing, Marketing Plan, Marketing strategy
I first started using email in 1996, the year Hotmail was started. It was useless in terms of FE marketing for one simple reason. There were very few people with Hotmail or any other sort of email accounts. None of my friends had one and none of my college’s target audience understood what email was.
It was several years before colleges started using email to communicate with prospects and even longer before we all had websites.
Fax still ruled and mobile phones were so big and heavy that “mobile” seemed to be a misleading description.
So I’ve been using email for FE marketing so long that I suppose that makes me a bit of an expert.
Expert or not, there are lots of words of wisdom written about email marketing, I have to think twice about. So much accepted wisdom is just plain mad. Continue reading
Several FE marketing colleagues contacted me during the FE Marketing Silly Season
All were highly hacked off.
What is the FE Marketing Silly Season? Why were people hacked off? They were hacked off simply because they had worked hard all year and felt that their professionalsim was under attack.
And what is it? The FE Marketing Silly Season is when provider senior staff look at numbers and decide that action is needed. By that I mean an extra marketing push is needed. My colleagues tell me that the senior staff then come up with all sorts of marketing initiatives and insist that the marketing department implement them immediately. Continue reading
Internet Marketers Claim Email Lists Are Where The Money Is To Be Found.
In fact many internet marketers spend huge amounts of time, money and effort building their “lists” .. of email addresses. They can’t contemplate marketing without email.
And while it is true that email is an important facet of marketing, I’m not convinced it is the “be all and end all” it is often claimed. In fact I’ve ditched my lists and CRM in my own busienss and have developed another strategy which, for me, works even better and is less effort.