We all plan for our website to be perfect. But perfection is hard to attain and the best we can often hope for is a high quality site that answers all the questions we expect out target audience to ask.
But sadly we often miss essential questions. Especially those seasonal questions that come through by phone or chatline, but otherwise get missed.
How Questions Improve Website Design
If you take all the questions you are asked in a week or month (download them from your chatbot into a spreadsheet is a good idea). Then analyse them you will see certain trends developing. Continue reading