Unanswered Phones Represent the Biggest Marketing & Recruitment Leakage in FE
I’ve written about unanswered phones before. It is no good spending £000s on marketing only to ignore the calls when a prospective student calls.
Sadly the blight of unanswered calls continues. In the last two weeks, I’ve repeatedly called two providers that have failed to answer. One just lets the phone ring and ring without going to answerphone. The other plays back testimonials (with background noise) for several minutes before saying it has not been possible to connect you and cutting the call. Continue reading
Posted in Business Development, Business Strategy, Communication, Contact, Customer Care, Customer Service, Employer Engagement, FE News, Income Generation, Management, Marketing, Ofsted, Reputation, Telephone
Tagged phone, phones, unanswered phones
Chatbots carry out repetitive admin tasks 24/7 .. they don’t just work in factories
Chatbots or bots are an automated or semi-automated software tools that can carry out repetitive and mundane tasks 24/7. They are usually used as a communications tool.
Bots are very common and can undertake admin tasks such as answering emails. Other examples you will undoubtedly come across include the Googlebot. Google uses Googlebot to index the huge volumes of new content being uploaded to the web every second. Its a repetitive admin task that’s been automated with a bot. Continue reading
Posted in Business Development, Business Strategy, Campaign planning, Communication, Customer Care, Customer Service, Websites
Tagged automation, bot, chatbot, repetitive, simplify, tasks
How To Update Customer Information
We all know Customer Information or customer intelligence is vital. But keeping on top of change is hard.
For example how do you know what is happening in a customer’s business? Things like new staff, new premises, new products and services, new contracts plus all the problems they can encounter.
You could spend days each month checking for Customer Information in newspapers, websites, brochures, social media and much more .. and still not keep up on one customer. And what happens when you have 20 or even several hundred clients? Continue reading
Start with a Smile
Smiles are free. They are also the best Marketing & Sales tool ever devised. But they have to be genuine. Forced smiles are sensed by customers as soon as seen.