Category Archives: Communication

Which Colleges & Universities Impress You With Their Marketing?

I Love Learning How to Improve Education Marketing

So, I’m currently planning visits to a number of colleges and universities worldwide.

When I visited Cambridge University it snowed.

In Miami the sun shone and we felt as free as the birds.

 

Which international colleges and universities excel at marketing? What do they do different to their competitors? Where do you recommend I visit?

Please email me with your answers or invites. StefanDrew(@)gmail.com

 

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How Bots Can Improve Website Design

how bots improve website design Chatlines and Chatbots Can Provide Data Capable of Being Used to Improve Website Design

We all plan for our website to be perfect. But perfection is hard to attain and the best we can often hope for is a high quality site that answers all the questions we expect out target audience to ask.

But sadly we often miss essential questions. Especially those seasonal questions that come through by phone or chatline, but otherwise get missed.

How Questions Improve Website Design

If you take all the questions you are asked in a week or month (download them from your chatbot into a spreadsheet is a good idea). Then analyse them you will see certain trends developing. Continue reading

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What is a ChatBot or Bot?

Bots or Chatbots work 24/7 so you don't have to

Chatbots carry out repetitive admin tasks 24/7 .. they don’t just work in factories

Chatbots or bots are  an automated or semi-automated software tools that can carry out repetitive and mundane tasks 24/7. They are usually used as a communications tool.

Bots are very common and can undertake admin tasks such as answering emails. Other examples you will undoubtedly come across include the Googlebot. Google uses Googlebot to index the huge volumes of new content being uploaded to the web every second. Its a repetitive admin task that’s been automated with a bot. Continue reading

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Perceptions Speak Volumes

When Writing Copy for Websites, Printed Material, Social Media & Menus We Need to Consider The Readers Perceptions

Michelin starred chef, Heston Blumenthal, tells a wonderful story of having spent weeks developing crab ice cream only to find few people ordered it. This story is about perceptions.

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The True Purpose of Posters

Posters are a popular way to disseminate information. But they often miss the point

Whenever we produce a poster it is easy to say they are for information. But is that all they are being produced to do?

Let’s take a very simple poster .. or sign. If it says To the Beach it is providing information.  But the information is useless unless we add an arrow.  Even then the sign has failed if it does not get people to act upon the Call to Action we have provided.  Continue reading

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How to Ensure Your Customer Information is Current

Richard Atkins can be found by performing a Google SearchHow To Update Customer Information

We all know Customer Information or customer intelligence is vital. But keeping on top of change is hard.
For example how do you know what is happening in a customer’s business? Things like new staff, new premises, new products and services, new contracts plus all the problems they can encounter.

You could spend days each month checking for Customer Information in newspapers, websites, brochures, social media and much more .. and still not keep up on one customer. And what happens when you have 20 or even several hundred clients? Continue reading

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How to Simplify Complex Ideas for Prospective Students & Employers

Einstein said that if you couldn’t explain an idea to a six year old you probably didn’t understand it yourself.

In FE we often have to explain complex ideas to prospective students, parents, employers and others.

An easy way to do this is with video .. a picture is worth a thousand words and a video can be even more effective.

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Do You Think Geographically As Well as Demographically?

Location Marketing Google’s research indicates that four out of five people use search to find local information.

From our research, at ProviderMasterMind, we find that most FE providers get 70% or more of their web traffic Google.

Put these two findings together and it is clear that Location based searches are important and you need to consider this when producing web pages.

But it isn’t just on the web that this type of behaviour occurs.

For years we’ve advertised local courses, for individuals and businesses, in local printed media.   A lot of advertisers didn’t realise it but the ads that worked best carried the location in their headlines.  And if your name contained a location that was even better e.g. Mytown College or MyTownTraining.

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So Why Do You Want To Be A Plumber?

Are you really communicating?Often we take at face value what young people and employers tell us.

When someone says they want to be a plumber is it true? Or is it that they have perceptions about plumbers and plumbing that they want satisfied.

So why not ask them why they want to be a plumber. The last time I did this the young man I spoke to told me it was because plumbers get to move around from job to job, often worked alone, and were more independent than factory workers.

As we delved in to this we started to explore other careers where people worked alone and were more self reliant than a factory worker and suddenly this young man’s horizons opened up beyond plumbing, beyond construction and embraced hundreds of other potential careers.

Sometimes you have to listen to the words that are unsaid as much as the ones that are voiced. Continue reading

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Thirteen Words To Land a Deal

13 words to seal a deal: Text, email or call.There are thirteen words that can land any deal that has stalled.

It might be a sale or a purchase but deals sometimes stall and although you mean to chase them up and get things moving again .. you don’t have time.

So use this 13 word email template and get things moving again .. the same words work in a phone call or text message.

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Negotiation Tips: Be Curious

I'm curious .... curiosity questions are non threatening I’ve a friend who is a curious man.

No, I’m not being rude .. it is what he often says when negotiating.

He’ll say things like “I am curious about why you want this by month end”, “I’m curious why you want that quantity” or “I’m curious why you made that decision”.

His curiosity is almost childlike. But in the same way we tolerate children and their questions .. and even answer them .. he is able to ask really difficult questions without appearing rude or threatening.

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What the Wall Street Journal’s Sales Letter can Teach us in FE

sales letters ework when sent by email or snail mailSales Letters Aren’t Dead .. Even in the Digital Age

In fact in many ways sales letters are more important than ever for one simple reason.  They work.

And actually today you have two options to choose from.  You can send them by snail mail or by email.  Both work.

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Simple Low Cost Animated Videos Really Engage Students

video is no longer expensiveWe used to be told that video was expensive.  We needed expensive cameras, a film crew,  and hi-tech editing suite.

Not now.

Below is an example of a video I made for a  provider on my iPad. (I’ve masked the sixth form college name as they’d probably prefer that you didn’t know how they are increasing their marketing ROI).

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How To Use Animated Calls to Actions

How to get people to subscribe or enrol Getting prospects on your website from interested to enrolled is sometimes difficult.

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Live from the #DiscoveringFutures event at the Magic Circle

planning is essential in social mediaThis post is being sent live from the #DiscoveringFutures

event in London.

 

The event is being held at the Magic Circle and has delegates from the UK, Eire and Denmark.

So let’s get down to business ….  

I believe there are two very dangerous things in life. 

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How to Let Prospective Students Test Drive Your College

You wouldn’t buy a car without a test drive .. so why expect students to sign away years of their life without test driving your college?

Of course there are several ways to “test drive” a college.  Open Days and Taster courses are well tested and, when run well, really do convince students of the worth of a course.

But what if the prospective student can’t attend? Or maybe they are not that far down the buying pathway yet.  Maybe they need a bit more information before they will visit you.

Well one way is to personally answer their questions  without either of you leaving your desk.

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Being in the top 1%

pubbleOur partner, Pubble, who have created some incredible software used by colleges, have beaten off competition from 1,500 start-ups to be included in London Techstars’ 2014 cohort of just eleven Tech companies.

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Choosing a CRM System: The Golden Rule

The Golden Rule about specifying a CRM system How to specify a CRM system .. the Golden Rule

Sadly few providers have a fully functioning CRM system.

There are several reasons for this and here is the most common I’ve come across.  It is called ….

Not Invented Here

This is how to overcome Not Invented Here.

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Time Management: “Speed Read” the Videos You Need to Watch

Described as “Fast Forward Thinking” this is is a great way to manage your time.

If like me you have to preview loads of videos then this $29.99 product from Enounce allows you to  change the playback speed of Flash and HTML5 videos (and audios) without the “Chipmunk effect”

There’s a free trial so it is worth checking out.  

 http://www.enounce.com/ 

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Training & Planning Techniques from the San People

For 2000 years the San people of Namibia have depended on accurately recording data. Their methods are quite sophisticated.

Watch this short video and learn how they record data, use it to train young people and use it to plan their nomadic existence.

It will remind you of a few good lessons we can all learn from “primitive” cultures.

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