Chatbots carry out repetitive admin tasks 24/7 .. they don’t just work in factories
Chatbots or bots are an automated or semi-automated software tools that can carry out repetitive and mundane tasks 24/7. They are usually used as a communications tool.
Bots are very common and can undertake admin tasks such as answering emails. Other examples you will undoubtedly come across include the Googlebot. Google uses Googlebot to index the huge volumes of new content being uploaded to the web every second. Its a repetitive admin task that’s been automated with a bot. Continue reading
Posted in Business Development, Business Strategy, Campaign planning, Communication, Customer Care, Customer Service, Websites
Tagged automation, bot, chatbot, repetitive, simplify, tasks
Marketing a College Restaurant: This is Often Low Down on the Priority List in Many Colleges. But When You Effectively Promote the College Restaurant The ROI is Huge
To simplify the college restaurant marketing process I use simple templates to determine answers to a series of questions that lead towards the marketing plan. The templates vary from college to college but you’ll get a feel of what I’m looking for from these typical questions. See Below …. Continue reading
Posted in Advertising, Business Development, Business Strategy, Campaign planning, Income Generation, Marketing Plan, Restaurant Marketing
Tagged college, how to market a restaurant, marketing, promote a restaurant, promotion, restaurant marketing
Countdown Timers and Clever Apps for Almost Anything are Everywhere
Earlier today a client asked if it were possible to put an app on their website. It took 6-7 minutes to Google, find and embed the one below on this page.
Why Use a Countdown Timer?
YouTube Have Introduced “Tip Jar” to Video Channels
As a means to crowd fund or raise money for charity this seems a great idea.
the only problem is it is only available in beta in the US, Australia, Mexico and Japan so far. But there si a staged roll out so watch for it in the UK where it has great potential for training providers and students.
None of us have time to waste so automating certain tasks is an obvious way forward.
One such area is research. Simple research tasks can be easily automated as the image on this page indicates.
I wanted to know if searches on Google for “Business Training” were static, on the up or nose diving. This is how I did it.
Sometimes it’s worth looking outside our own sector to see what others are doing.
Here’s a short video demonstrating an innovative idea an Australian charity used to grab the attention of potential corporate donors. I’m not sure you could exactly copy this in FE but it does made me think about other ways to attract attention.
How will you use this idea to make contact with potential clients?
Sales Letters Aren’t Dead .. Even in the Digital Age
In fact in many ways sales letters are more important than ever for one simple reason. They work.
And actually today you have two options to choose from. You can send them by snail mail or by email. Both work.
Too much work? Prioritise it.
When the Olympic rowing team were preparing for competition they faced the priorities question many times. They had a very simple answer, that applies equally to Providers.
They recognised that they had one aim; to row faster than every other team. If they could do this they would win Gold. So their priorities were always addressed with the question, “Will it make the boat go faster?”. Continue reading
Marketing needs to be run like a military campaigns. You need plans that everyone understands
Don’t let your sales fail for want of adequate planning.
OK so I know you are part of a professional marketing team and YOU know what you are doing. But are all team members 100% on board with what you are trying to achieve and what their part in the campaign is? Continue reading
The Value of Shiny New Marketing Toys
If you were to believe some of the gurus, there is only one way to market a college or training organisation.
They say you need to use whichever “shiny new toy” they are promoting this week. The problem is that each guru has a different “shiny new toy” and they keep changing toys every few months.
What they seem to forget is that these toys are only marketing channels. They are a way to get your message out there.
Do you Have a Referrals Strategy?
Even if it is written on the back of an envelope you need some sort of strategy or plan.
When meeting someone new at a networking event it is easy to get dragged into a long conversation that leads nowhere. The result is a wasted morning with little to show for it.
Wouldn’t it be better if you could get to know someone and get asked to talk them through one of their pressing problems?
Here is the technique I use .. and it works almost every time.
Business profiles can be used to significantly improve marketing and sales.
We’ve previously looked at how to use customer profiles to better market to individuals, now I want to focus on business profiles .. the sort of characteristics that certain businesses share.
Apprenticeships are at the heart of what many providers offer. Marketing apprenticeships is therefore a key activity and should repay with a big ROI.
Apprenticeship marketing isn’t always as straight forward as it might be … and here are some tips on how it can be done well. But first let’s take a quick look at poor apprenticeship marketing and learn lessons from other people’s mistakes!
How to target your marketing and communications.
Writing web copy, sending out flyers and adverts and blasting out emails is likely to be totally ineffective if you don’t align your message with your audience.
To do this you need to profile your target audience. Let’s start with individuals and think about businesses in another post.
Getting Noticed by the Media .. for the right reasons … is something all PR professionals want.
It normally means writing loads of media releases in the hope that a good percentage get used by the media.
Inevitably that means some of the PR effort falls on stony ground and is lost. I well remember having some real good stories that were spiked after world events take control. In March 2002 I planned a really great story. It focused on an event that took place on the last Saturday in the month .. my front page story died when the Queen Mother died late that afternoon.
This is how you overcome the problem.
This is an a example of 8 posts, being posted live from the FE Marketing Secrets seminar in Manchester
Video Recruitment Secrets: Are there any?
The fact is most providers are spending a fortune on marketing …. a lot of it wasted, simply because they ignore marketing channels with demonstrably better ROI.