Category Archives: Campaign planning

What is a ChatBot or Bot?

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Bots or Chatbots work 24/7 so you don't have to

Chatbots carry out repetitive admin tasks 24/7 .. they don’t just work in factories

Chatbots or bots are  an automated or semi-automated software tools that can carry out repetitive and mundane tasks 24/7. They are usually used as a communications tool.

Bots are very common and can undertake admin tasks such as answering emails. Other examples you will undoubtedly come across include the Googlebot. Google uses Googlebot to index the huge volumes of new content being uploaded to the web every second. Its a repetitive admin task that’s been automated with a bot. Continue reading

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How to Market a College Restaurant To Boost Profits & Recruitment

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How to Market a College Restaurant Marketing a College Restaurant: This is Often Low Down on the Priority List in Many Colleges. But When You Effectively Promote the College Restaurant The ROI is Huge

To simplify the college restaurant marketing process I use  simple templates to determine answers to a series of questions that lead towards the marketing plan. The templates vary from college to college but you’ll get a feel of what I’m looking for from these typical questions. See Below …. Continue reading

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Countdown Timers & Other Clever Apps

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Countdown timer s are an example of clever apps Countdown Timers and Clever Apps for Almost Anything are Everywhere

Earlier today a client asked if it were possible to put an app on their website. It took 6-7 minutes to Google, find and embed the one below on this page.

Why Use a Countdown Timer? 

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New from YouTube: Tip Jar

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YouTube Have Introduced “Tip Jar” to Video Channels

As a means to crowd fund or raise money for charity this seems a great idea.

the only problem is it is only available in beta in the US, Australia, Mexico and Japan so far.  But there si a staged roll out so watch for it in the UK where it has great potential for training providers and students.

 

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Are You Using Auto-Research?

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Using google Trends to boost Advertising and SalesNone of us have time to waste so automating certain tasks is an obvious way forward.

One such area is research.  Simple research tasks can be easily automated as the image on this page indicates.

I wanted to know if searches on Google for “Business Training” were static, on the up or nose diving.  This is how I did it.

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Business Development & Marketing Insights

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Sometimes it’s worth looking outside our own sector to see what others are doing.

Here’s a short video demonstrating an innovative idea an Australian charity used to grab the attention of  potential corporate donors.   I’m not sure you could exactly copy this in FE but it does made me think about other ways to attract attention.

How will you use this idea to make contact with potential clients?

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What the Wall Street Journal’s Sales Letter can Teach us in FE

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sales letters ework when sent by email or snail mailSales Letters Aren’t Dead .. Even in the Digital Age

In fact in many ways sales letters are more important than ever for one simple reason.  They work.

And actually today you have two options to choose from.  You can send them by snail mail or by email.  Both work.

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How to Prioritise Your Workload

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Where do your priorities lie? Too much work? Prioritise it.

When the Olympic rowing team were preparing for competition they faced the priorities question many times. They had a very simple answer, that applies equally to Providers.

They recognised that they had one aim; to row faster than every other team. If they could do this they would win Gold. So their priorities were always addressed with the question, “Will it make the boat go faster?”. Continue reading

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Why so Many Marketing Campaigns Fail

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How to plan sales and marketing

Marketing needs to be run like a military campaigns. You need plans that everyone understands

Don’t let your sales fail for want of adequate planning.

 

OK so I know you are part of a professional marketing team and YOU know what you are doing.  But are all team members 100% on board with what you are trying to achieve and what their part in the campaign is? Continue reading

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Shiny New Toys; Key Messages, Repetition & Consistency

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Shiny new marketing toys can be dangerous The Value of Shiny New Marketing Toys

If you were to believe some of the gurus, there is only one way to market a college or training organisation.

They say you need to use whichever “shiny new toy” they are promoting this week. The problem is that each guru has a different “shiny new toy” and they keep changing toys every few months.

What they seem to forget is that these toys are only marketing channels.  They are a way to get your message out there.

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Do you Have a Referrals Strategy?

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A referrals strategy is essential for business developmentDo you Have a Referrals Strategy?

Even if it is written on the back of an envelope you need some sort of strategy or plan.

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Networking: How to Introduce Intrigue in Your Introductions

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man with intriguing symbolWhen meeting someone new at a networking event it is easy to get dragged into a long conversation that leads nowhere.  The result is a wasted morning with little to show for it.

 

Wouldn’t it be better if you could get to know someone and get asked to talk them through one of their pressing problems?

Here is the technique I use .. and it works almost every time.

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How Business Profiles Can Help Improve Marketing & Sales

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Business profiles can be used to significantly improve marketing and sales.

We’ve previously looked at how to use customer profiles to better market to individuals, now I want to focus on  business profiles .. the sort of characteristics that certain businesses share.

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How to Market Apprenticeships to School Leavers

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Want to be an apprentice?Apprenticeships are at the heart of what many providers offer. Marketing apprenticeships is therefore a key activity and should repay with a big ROI.

Apprenticeship marketing isn’t always as straight forward as it might be … and here are some tips on how it can be done well. But first let’s take a quick look at poor apprenticeship marketing and learn lessons from other people’s mistakes!

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Use Customer Profiles to Significantly Increase Marketing Effectiveness

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Who is your target audience: cusotmer profiles are keyHow to target your marketing and communications.

Writing web copy, sending out flyers and adverts and blasting out emails is likely to be totally ineffective if you don’t align your message with your audience.

To do this you need to profile your target audience.  Let’s start with individuals and think about businesses in another post.

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Being Noticed by the Media

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How to get in the media Getting Noticed by the Media .. for the right reasons … is something all PR professionals want.

It normally means writing loads of media releases in the hope that a good percentage get used by the media.

Inevitably that means some of the PR effort falls on stony ground and is lost.  I well remember having some real good stories that were spiked after world events take control.  In March 2002 I planned a really great story.  It focused on an event that took place on the last Saturday in the month .. my front page story died when the Queen Mother died late that afternoon.

This is how you overcome the problem.

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FE Marketing Secrets

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FE Marketing Secrets  1This is an a example of 8 posts, being posted live from the FE Marketing Secrets seminar in Manchester

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Video Recruitment Secrets

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FE News recruitment Secrets Video Recruitment Secrets: Are there any?

Yes absolutely.

The fact is most providers are spending a fortune on marketing …. a lot of it wasted, simply because they ignore marketing channels with demonstrably better ROI.

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