I’ve added a new menu item this month. You can now get my free advice and recommendations on a your marketing and business development work.
I’m planning on this becoming a permanent feature on the site.
Here’s the deal.
As a special bonus for visiting this site you can ask for my thoughts and/or recommendations on a piece of marketing collateral or a business development tactic each month. This is totally free with no strings.
It could be a Facebook ad, sales letter, web page, email, business proposal, or anything else that you need to get an objective view on.
Competitive Tenders Are a Fact of Life That Few of Us Enjoy ….. or Win All The Time .
I’m sure you have your share of competitive tender stories. You know, where you wrote a great bid, made a great presentation but failed to get the work. I hear stories like this every week.
Well sadly, the quality of your bid has little to do with winning the work. Yes, I know that those that set the tender criteria have marks sheets. I know that the process is meant to be objective. I know all these things. BUT …
In an age where MOOCs are popular and most training can be found as “modules” on YouTube it is easier than ever to “self-educate”. So why do we need to pay full cost for courses.
For example I recently had a choice about how to learn a new piece of software. It was a £900 course and a night way in a hotel .. OR .. a day looking at videos on YouTube, putting what I learned in to practice and then moving on to the next piece of learning.
I went for the YouTube approach.
Why? Continue reading
Why, How? What?
Three questions that are often posed. But your customers only buy in to one of these questions. Continue reading