The college restaurant is an essential part of the catering and hospitality offer in many colleges. And in an age of underfunding it can also be an essential profit generator. So How to Market a College Restaurant is the question many HODs and FDs are asking.
Sadly, many College Restaurants fail to attract sufficient numbers of customers. They don’t provide the necessary amount of experience the students deserve, or the level of income and profit generation expected.
So how can customer numbers and income be increased? How do you successfully market a college restaurant?
These are the questions I set out to address when I wrote my latest book. And although I wrote it from the perspective of any Restaurant, Coffee Shop, Café, Tea Rooms, Pub, Wine Bar and Other Food and Drink Outlet, the advice is highly relevant to a college restaurant.
To write the book I’ve visited college restaurants, plus commercial premises in the UK, Spain, Portugal, USA, South Africa and Eire. I’ve also sought the advice of restaurant owners, MDs and managers across the globe.
Here’s a Contents list to indicate what this 36,000 word book, How to Market a College Restaurant, covers.
Why This Book Exists
A dream comes true
Most People Think Advertising is Marketing
Three Types of Advertising
Direct Sales Advertising
Relationship Building Advertising
AIDA Stands For ….
What is Marketing?
More About Surveys
Dress Codes and Staff Dress
The 4 Ps
Values, Keywords/Phrases e.g. Locally Sourced, From Our Garden or Greenhouse
Who is Your Next Customer?
PR – Public Relations
Why Drive Away Business?
HARO, ExpertSources and Other Directories
Campaigns and Events
Brochures, Leaflets and Printed Materials
SEO – URL Keyword Phrases and Content
Simple SEO Actions
Wi-Fi Bandwidth is a Marketing and Operations Issue
Online Menus and Ordering
More Online Menu Advantages
Pagers Versus Text Notifications
The Internet of Things (IoT)
Beacons (aka Proximity Beacons)
Customer Service Subtleties
How Hotel Restaurants Can Look Disorganised
Understanding Hospitality Trends
More Hospitality Research Abstracts
Other Information Sources
The Controversial Question of Photography
The Consumer Buying Process
Social Media to Raise Awareness
Social Media Advertising
Third Party Sites … TripAdvisor, Toptable etc.
Google Maps ….. Bing, Safari and More
Getting Google Reviews
Quirky Marketing Ideas
Views of Food, Kitchen and the External View
Sound, Music and TV
The Bill and Recipe …. to CRM
Your Perfect Marketing Plan
Want more information on restaurant marketing? check out this link http://providermastermind.com/?s=restaurant+
You can find more of my FE articles on the FE News website