Frequently I’m Told Employers Will NOT Pay a Premium .. or sometimes anything at all.
That’s NOT True
Employers will pay much more than most people think when buying courses for themselves or highly valued staff.
The trick is to tap into what they value or need most.
Employers are people and people value the little extras in life .. such as
Luxury (the feeling of)
Process (if it’s unique)
Passing Responsibility (the transfer of it…to you)
Think about the businesses that YOU pay a premium to…
What do they give you that makes you happy to pay extra?
Coffee shops; most charge a high premium on coffee fees. In return you get a distinct ambiance, great coffee, comfortable seating and (usually) good music.
Apple, Their computers and phones are really expensive. You can pay 100% – 400% premium on their computers. But in return, you get a Apple shops which provide a much better experience, a great feeling when opening the box plus good customer service.
Even the simpler, more innovative design implies clarity.
What Employers Will Pay For
Employers will pay extra if you provide some, or all, of the above.
The first step is to answer the phone correctly. These people are responsible adults that run businesses. Far too often when I speak to providers on the phone I feel like they are treating me like a school leaver. There is no need to be abrupt or appear superior!
I’m sure staff don’t set out to appear like this .. but sadly some definitely come over like this.
So start by thinking about the people you are dealing with and what they expect. Provide this as a minimum and then try to exceed their expectations. You can then base your prices on this level of service and see significant income improvements.
You will also stand out from the crowd when bidding against other providers.
Generating More Income in FE isn’t Always Easy
…. but that is usually due to our mindset.
One major asset we have is space .. and it is worth money but not if we think about it in the wrong way.
You see we think about space in terms of how we would normally use it and can’t see beyond this.
But turn your thoughts upside down and look at the space in a different way.
The space doesn’t need using for its original purpose. It’s just space and can be used for a myriad of purposes.
Link your space to a local or national event and marvelous things happen.
Posted in budget, budget saving, Business Development, Business Strategy, Events, Marketing strategy, mindset, Resources, Restaurant Marketing
Tagged budget, FE, income generation, pop up, pop up restaurant, Space utilisation
Let me tell you a story about a drowning girl and how her story improved world medicine …….
AND could improve FE
See my article How Medicine Can Heal FEs Quality & Income Issues in FE News
YouTube Have Introduced “Tip Jar” to Video Channels
As a means to crowd fund or raise money for charity this seems a great idea.
the only problem is it is only available in beta in the US, Australia, Mexico and Japan so far. But there si a staged roll out so watch for it in the UK where it has great potential for training providers and students.
I’m seeing an increasing number of FE establishments advertising on the railways.
Some sponsor the station itself, some grab all the advertising space at their nearest underground and some just dot ads close to local stations.
In all cases the argument is that of footfall. A lot of people use stations I’m told. I’m told they’ll see the ads as they wait or get off of trains. Well on that basis a lot of people use motorways so ads on or near slip roads also makes sense.
Is rail station advertising a good use of the marketing budget? Could we make some budget savings here?
How To Get Maximum Impact From Your Marketing Budget?
Budgets are tight and we are all expected to do more with less. But how do you maintain quality and pay significantly less?
Let me give you an example of a situation where I reduced the cost of a design job by MORE THAN 90% and the quality was excellent.
Good images attract visitors to your website and are essential for most marketing materials.
But where to source them in a hurry .. when you don’t have time to arrange a photo shoot and image libraries are too expensive?
And what about the time it takes to find low cost or free images?
Now there’s really quick and inexpensive way to find copyright free material.