Category Archives: Blog

What Crows Can Teach Us About Marketing

What Corvids Can Teach Us About MarketingTool Making Is What Differentiates Humans From Non-Humans ….Or That Is What We Used to Think. But Crows Can Teach Us About Marketing

When I was young I read about humans having an opposing thumb which meant we could make tools. Coupled with a larger brain than other species that was apparently what made us human.

How wrong we were! Continue reading

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How To Attract Attention on Websites and Blogs

Moving images attract attention to our websites and blogs As a hunter gatherer species we are programmed to notice movement and that has a fundamental impact on our business marketing.

Of course there are hundreds of things that you can do to attract attention on websites,  blogs and adverts but I want to focus on just one that will make your post stand out from all the others.

Say I want to attract people to an equine course ….. a galloping horse will grab the attention of people with an interest in horses.  It doesn’t even have to be a perfect image. Continue reading

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