Tool Making Is What Differentiates Humans From Non-Humans ….Or That Is What We Used to Think. But Crows Can Teach Us About Marketing
When I was young I read about humans having an opposing thumb which meant we could make tools. Coupled with a larger brain than other species that was apparently what made us human.
How wrong we were! Continue reading
As a hunter gatherer species we are programmed to notice movement and that has a fundamental impact on our business marketing.
Of course there are hundreds of things that you can do to attract attention on websites, blogs and adverts but I want to focus on just one that will make your post stand out from all the others.
Say I want to attract people to an equine course ….. a galloping horse will grab the attention of people with an interest in horses. It doesn’t even have to be a perfect image. Continue reading