Category Archives: Article writing

Perceptions Speak Volumes

When Writing Copy for Websites, Printed Material, Social Media & Menus We Need to Consider The Readers Perceptions

Michelin starred chef, Heston Blumenthal, tells a wonderful story of having spent weeks developing crab ice cream only to find few people ordered it. This story is about perceptions.

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The Art of FE Management

FE News Artof ManagementThe art of FE management

I’m told that Sun Tzu’s Art of War is required reading at Westpoint and Sandhurst. But can the 2500 year old lessons allegedly written by this Chinese General be of any relevance to FE today?

Perhaps, if we take the basic truths from the Art of War and apply them to our current situation.

For example Sun Tzu is attributed with saying “what enables the wise sovereign and the good general to strike and conquer, and achieve things beyond the reach of ordinary men, is foreknowledge.”

Certainly there can be no argument that knowledge of our sector, our customers and our competitors is vital if we are to not only survive but thrive. Indeed it is often said that knowledge is power.


In my recent FE News article I explain more …