Category Archives: Apprenticcships

How To Coax Reluctant Buyers

Reluctant Buyers Don't Always Explain Their Hesitation Whether Encouraging Prospective Students or Employers We’ve All Sensed Prospective Customers That Are Reluctant to Proceed. 

When Reluctant Buyers voice their issues it is relatively easy as we have been trained to handle the situation; we know about sales objections and how to handle them. The real problem comes when we just sense their reluctance but it is left unsaid.

So what do we Brits do? Often we leave sleeping dogs to lie. We don’t like raising problems. this is mainly because we try to avoid conflict at all costs.

The result is the meeting or negotiation goes well, there is no conflict and we part “good friends”. But the student never reappears or the employer doesn’t place the order for training or doesn’t proceed with taking an apprentice.

Everyone has wasted their time.  It is a lose lose situation.

Handling Reluctant Buyers Unsaid Sales Objections

Continue reading


Parents Don’t Understand Degree Apprenticeships

Degree Apprenticeships are a mystery to some parentsIn my latest exclusive for FE News I look at Degree Apprenticeships and learn the dire truth based on the latest survey.

The recent CMI-commissioned Degree Apprenticeship survey, carried out by Populus, makes interesting reading.

It seems that, 83% of the 1003 parents interviewed would, if in their child’s position, prefer to take a Degree Apprenticeship with a major company over going to Oxbridge. They also believe a Degree Apprenticeship will offer better job prospects than a traditional university degree.

With the average graduate allegedly shouldering the burden of a £40,000 debt, this is clearly a factor that contributes to these findings.
Continue reading