Category Archives: Advanced Thinking

What Crows Can Teach Us About Marketing

What Corvids Can Teach Us About MarketingTool Making Is What Differentiates Humans From Non-Humans ….Or That Is What We Used to Think. But Crows Can Teach Us About Marketing

When I was young I read about humans having an opposing thumb which meant we could make tools. Coupled with a larger brain than other species that was apparently what made us human.

How wrong we were! Continue reading

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Will AI Create Jobs and Training Opportuniites?

Will AI Create JobsHow Will AI Impact Future Employment & Training Opportunities? Will AI Create Jobs?

 Artificial Intelligence (AI) and robots were meant to improve efficiencies and save mankind from mind-sapping boring and repetitive jobs. But the media is now full of fear. People are afraid of unemployment and it is AI and robotics they blame when jobs are lost.

But is AI really to blame? Or should AI and robots be welcome? Continue reading

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Three Email Marketing Mistakes to Avoid

I first started using email in 1996, the year Hotmail was started. It was useless in terms of FE marketing for one simple reason. There were very few people with Hotmail or any other sort of email accounts. None of my friends had one and none of my college’s target audience understood what email was.

It was several years before colleges started using email to communicate with prospects and even longer before we all had websites.

Fax still ruled and mobile phones were so big and heavy that “mobile” seemed to be a misleading description.

So I’ve been using email for FE marketing so long that I suppose that makes me a bit of an expert.

Expert or not, there are lots of words of wisdom written about email marketing, I have to think twice about.  So much accepted wisdom is just plain mad. Continue reading

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It’s Education: But Not As We Know It

Education is Changing: How Long Will Colleges Survive?

Its easy to think that colleges and the type of courses they offer will never change … or need to change.

But the world changes at an increasingly fast pace and new competitors appear as if from nowhere. And they are creating change, even if we don’t recognise it.

Continue reading

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