A Degree Doesn’t Provide Career Certainty Any Longer. >50% of Young People in the UK are going to University. So a Degree Has Become a Commodity.
And if employers can’t differentiate between graduates what value has a degree? Worse still some Graduate Entry Schemes no longer require a degree. And with debts for Higher Education soaring then a degree is less attractive.
To learn more about why conventional education isn’t fit for purpose read my recent article on FE News. See the link below.
Using a Phone Number or Email You Can Obtain Customer Profile Information Direct From the Facebook Database
OK, thinking about your customer profile; you probably know how you can target audiences and create lookalike audiences using an existing email list.
But did you know you can take an audience segment and get audience insights for that list? This is powerful customer profile data that really helps you boost sales and marketing.
You might decide you want to know more about 16-18 year olds that are on engineering or beauty courses.
Or perhaps you want to target employers that attended a particular event or college webinar (you are doing college webinars aren’t you?).
Once you do this you open the door to seeing where they live, their gender, age, interests etc. Continue reading
Posted in 14-19, Advertising, Apprenticeships, Business Development, Business Strategy, conference management, Employer Engagement, event management
Tagged customer profile, employer engagement, facebook, student profile
Do you only offer the usual courses. You know, the usual list of manual handling, health and safety courses, food hygiene and all those other courses you can find on 90-95% of provider websites?
This employer market is limited and incomes restricted.
But there is another way where incomes and profit grow at an exponential rate.
You see while very few ever look beyond offering this shortlist and, if asked for something out of the ordinary, just say they there is no call for it. The really smart providers do something entirely different.
They make significant profit.
Should Providers Compete For Students?
The FE Commissioner thinks the sector spends too much on this and I agree. It is a wasteful practice. It also misses of the point of the message we should be giving prospective students.
I believe we should be promoting careers to young people. I believe that could be done regionally or nationally and at much lower cost.
This is a topic I wrote about for my recent FE News exclusive .. and I explain more in glorious technicolor in a related video at
Get Your Marketing Right & Recruitment is Certain
There are dozens of things that can go wrong when a prospective student or employer decides to apply for a course.
Websites fall over, forms stop working, forms are unintelligible, Forms get lost, people have to retype forms , attachments get lost, stupid questions get asked, …
It ought to be really easy to apply for a course. But our survey of providers proves this wrong. Dozens of things can .. and DO .. go wrong. One college lost 3% of applications .. we found them stuck in a spam filter.
Discover more of what goes wrong. Read our latest exclusive article on Optimising FE Recruitment in FE News
Word of Mouth Predominates
as a marketing method.
Ask anyone where most of their custom comes from and they’ll say Word of Mouth referrals.
Do you have a referrals strategy?
Ask them if they have a referrals strategy and they’ll say no in most cases.
Posted in 14-19, Employer Engagement, Referrals
Tagged 14-19, busienss relationships, business development, business referrals, business relationships, Business Strategy, employer engagement, referral strategy, Referrals