It is easy to assume this but is it so. Even though most people are now able to access and use the web there is a strong psychological attachment to the touch and feel of a printed prospectus. Digital is immediate and low cost; but it doesn’t touch all five senses.
Couple a paper prospectus with the digital experience and we utilse far more senses within the sensory marketing armoury.
There is a way to limit the cost of the paper version and spend the money more effectively on the digital experience and this has been utilised by a limited number of colleges.