AOC Digital: Live Report on Digital Prospectus Part 3

The College prospectus of the futureThe college prospectus of the future is going to be digital rather than paper based.

It is easy to assume this but is it so.  Even though most people are now able to access and use the web there is a strong psychological attachment to the touch and feel of a printed prospectus.  Digital is immediate and low cost; but it doesn’t touch all five senses.

Couple a paper prospectus with the digital experience and we utilse far more senses within the sensory marketing armoury.

There is a way to limit the cost of the paper version and spend the money more effectively on the digital experience and this has been utilised by a limited number of colleges.