What our clients say
As Principal I employed very few consultants but did employ Stefan on the basis of a clear ROI.
I would recommend him to any college, university, business or Government agency as a reliable consultant who will become indispensable.
Ioan Morgan CBE
Latterly FE College Principal & CEO
He certainly does what he says on the tin...... I've worked with Stefan for many years and he has an uncanny knack of cutting through the ****, focussing on the essentials and coming up with creative and inexpensive marketing ideas that work.
I have won contracts to a value of £150,000 - and its all thanks to Stefan and the sharing of his knowledge.
My Google Star Ratings
Rated 4.9 / 5 based on 21 reviews.Loading...Stefan is very thorough in his research and understanding of a clients requirements. He has a proven record of delivering comprehensive strategic marketing plans that address education / FE issues critical to the ongoing success of a ...MoreStefan is very thorough in his research and understanding of a clients requirements. He has a proven record of delivering comprehensive strategic marketing plans that address education / FE issues critical to the ongoing success of a college. I would recommend considering Stefan for any project that involves strategic planning, communication or digital marketing.I have worked with Stefan and have learnt a lot from him. He has extensive knowledge in digital marketing and he is keen to share his passion for the kind of deep audience insights that digital marketing can offer. ...MoreI have worked with Stefan and have learnt a lot from him. He has extensive knowledge in digital marketing and he is keen to share his passion for the kind of deep audience insights that digital marketing can offer.
His enthusiasm for marketing is infectious and he is a joy to work with.Stefan has a brilliant insight into the world of FE Marketing! I love discussing new marketing ideas with Stefan and value his professional opinion on efficient systems, processes and strategy.
More Google ReviewsStefan is a valuable and regular source of sage advice and counterintuitive thinking. His tips on media and visibility have benefited my both clients and me and he always has an insightful perspective to share. If you get the chance to work with him, take it!Stefan drew from a wealth of marketing and educational sector knowledge to provide suggestions, solutions and ideas which proved to be effective and beneficial to the organisation. I would have no hesitation in seeking his expertise in the future.Stefan has a wealth of practical ideas to solve your ,marketing problems, based on a lifetime of experience in the real world. His down to earth approach is easy to implement and he's very adept at saving money, helping you focus on marketing that will get you new clients or more businessHaving experienced a wide range of corporate marketing "experts" over the years, Stefan offers a very different cool and pragmatic approach. Without looking to simply throw money at the problem, he finds different ways and I've seen some great results.....Stefan churns out wonderful stuff at a bewildering rate. He is nearly as good as me but far more productive. Always worth reading for both insights and telling it like it should be!!Stefan is a true professional and moreover a genius when it comes to marketing. I wouldn't hesitate to recommend him whether its to overhaul your marketing model or for fine tuning!Stefan cuts out the crap and gets to the bottom of the problem. then he comes up with great answers that are practical and deliver the goods.
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Search Results for: restaurant
So How Do You Market a College Restaurant or Cafe to Either The Public or Students? Marketing departments usually focus on marketing to prospective students and sometimes don’t spend long enough on marketing the facilities such as Catering and Hospitality’s Restaurant, … Continue reading
The college restaurant is an essential part of the catering and hospitality offer in many colleges. And in an age of underfunding it can also be an essential profit generator. So How to Market a College Restaurant is the question many … Continue reading
Marketing a College Restaurant: This is Often Low Down on the Priority List in Many Colleges. But When You Effectively Promote the College Restaurant The ROI is Huge To simplify the college restaurant marketing process I use simple templates to determine … Continue reading
College Restaurants are about to hit the news. Some providers are about to announce expansion plans with city centre commercial premises .. and others are quietly closing their restauarants. Neither route is necessarily the one other providers should follow. But … Continue reading
Generating More Income in FE isn’t Always Easy …. but that is usually due to our mindset. One major asset we have is space .. and it is worth money but not if we think about it in the wrong way. … Continue reading
Sometimes it is hard to get our target audience to listen to us …. but they will often listen to a celebrity. Of course celebrities come in all shapes and sizes and getting them to promote your courses could be … Continue reading
FE Staff tell me that they find marketing courses easier than Marketing facilities like the College Restaurant. I can understand that as I get a lot of enquiries from restaurant, cafe and coffee shop owners every month. So to help … Continue reading
Behind every college restaurant is a dream. A dream where people book weeks in advance, every table is full, the food and service is brilliant and the profits roll in. The truth is often different. The restaurant business is tough. … Continue reading
People love stories and local artisan produce …. and this can help you sell your restaurant. The image on this page is a perfect example of how my local pub does this and you can adapt this idea. Around the … Continue reading
How to market restaurants, salons, gyms, theatres, etc When we are focused on getting bums on seats it is often easy to forget the commercial products and services we should also be promoting. So if you have a restaurant, salon, … Continue reading
Chatbots or bots are an automated or semi-automated software tools that can carry out repetitive and mundane tasks 24/7. They are usually used as a communications tool. Bots are very common and can undertake admin tasks such as answering emails. Other … Continue reading
Can Anyone Guarantee Getting You On Page One of Google? That’s the question that James asked me. He asked having heard a SEO company were making such a guarantee and he wanted my view on whether this was a credible … Continue reading
Websites Cost a Lot of Money, So Correctly Briefing Your Website Designer is Vital if You Want Value for Money from Your Designer How to Brief a Website Designer Over the last ten years I’ve specified a lot of education websites. … Continue reading
There is a basic formula when writing email and website headlines you want maximum impact. It is B+C =I Simply translated for the non mathematical that means that Interest is a product of Benefits and Curiosity. If anyone is going … Continue reading
When negotiating there are two ways to name a price. You either publish one in advance, and lose all chances of negotiating a better deal, or you can negotiate one, where you hold the best cards. If you publish a … Continue reading
If you’ve ever attended one of my training days or heard me speak at a conference you’ll know I’m passionate about free marketing techniques and things like Google Places. Google Places or Google Places for Business has been around … Continue reading
Marketing needs to understand Heisenberg’s Uncertainty Principle if it is to succeed. Let me just remind you about Heisenberg’s basic premise. It is that if you examine a given situation, the act of investigation alters the result. So it is … Continue reading
We seem to live in a world that consists of constant meetings. In many senses they are a necessary part of life; but they can become quite repetitive with the same weekly agenda and same people saying the same old … Continue reading