Search Results for: restaurant

How to Market a College Restaurant or Cafe

So How Do You Market a College Restaurant or Cafe to Either The Public or Students? Marketing departments usually focus on marketing to prospective students and sometimes don’t spend long enough on marketing the facilities such as Catering and Hospitality’s Restaurant, … Continue reading

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How to Market a College Restaurant

 The college restaurant is an essential part of the catering and hospitality offer in many colleges. And in an age of underfunding it can also be an essential profit generator. So How to Market a College Restaurant is the question many … Continue reading

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How to Market a College Restaurant To Boost Profits & Recruitment

Marketing a College Restaurant: This is Often Low Down on the Priority List in Many Colleges. But When You Effectively Promote the College Restaurant The ROI is Huge To simplify the college restaurant marketing process I use  simple templates to determine … Continue reading

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Once Upon a Time There Was a College Restaurant

College Restaurants are about to hit the news.  Some providers are about to announce expansion plans with city centre commercial premises .. and others are quietly closing their restauarants. Neither route is necessarily the one other providers should follow.  But … Continue reading

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Generating Income, FE Space Utilisation & Pop Up Restaurants

Generating More Income in FE isn’t Always Easy …. but that is usually due to our mindset. One major asset we have is space .. and it is worth money but not if we think about it in the wrong way. … Continue reading

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Celebrity Endorsements: Antonio Carluccio on Marketing (College) Restaurants & Courses

Sometimes it is hard to get our target audience to listen to us …. but they will often listen to a celebrity. Of course celebrities come in all shapes and sizes and getting them to promote your courses could be … Continue reading

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How to Market a College Restaurant, Cafe or Coffee Shop

FE Staff tell me that they find marketing courses easier than Marketing facilities like the College Restaurant. I can understand that as I get a lot of enquiries from restaurant, cafe and coffee shop owners every month. So to help … Continue reading

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How To Market Your Restaurant or Coffee Shop

Behind every college restaurant is a dream. A dream where people book weeks in advance, every table is full, the food and service is brilliant and the profits roll in. The truth is often different. The restaurant business is tough. … Continue reading

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Tell a Story …. to Market Your Restaurant.

People love stories and local artisan produce  …. and this can help you sell your restaurant. The image on this page is a perfect example of how my local pub does this and you can adapt this idea. Around the … Continue reading

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Marketing Commercial ventures: How to market restaurants, salons, gyms, theatres, etc

How to market restaurants, salons, gyms, theatres, etc When we are focused on getting bums on seats it is often easy to forget the commercial products and services we should also be promoting. So if you have a restaurant, salon, … Continue reading

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What is a ChatBot or Bot?

Chatbots or bots are  an automated or semi-automated software tools that can carry out repetitive and mundane tasks 24/7. They are usually used as a communications tool. Bots are very common and can undertake admin tasks such as answering emails. Other … Continue reading

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How to Get Star Ratings in Google Search Results

Ever Wondered How to Get Star Ratings in Google Search Results?   Well it  is Easier Than You Might Think. You Can Get Star Ratings in Google Search Results for Your Products, Services or You Personally if You Follow The Instructions Below. Let … Continue reading

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SEO: Can SEO Experts Guarantee Page One of Google?

Can Anyone Guarantee Getting You On Page One of Google? That’s the question that James asked me. He asked having heard a SEO company were making such a  guarantee and he wanted my view on whether this was a credible … Continue reading

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How to Brief a Website Designer

Websites Cost a Lot of Money, So Correctly Briefing Your Website Designer is Vital if You Want Value for Money from Your Designer How to Brief a Website Designer Over the last ten years I’ve specified a lot of education websites. … Continue reading

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Headlines Secrets for Email and Websites

There is a basic formula when writing email and website headlines you want maximum impact. It is B+C =I Simply translated for the non mathematical that means that Interest is a product of Benefits and Curiosity. If anyone is going … Continue reading

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Negotiation Tips: Getting the Best Price

When negotiating there are two ways to name a price. You either publish one in advance, and lose all chances of negotiating a better deal, or you can negotiate one, where you hold the best cards. If you publish a … Continue reading

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Google v Bing Places for Business

If you’ve ever attended one of my training days or heard me speak at a conference you’ll know I’m passionate about free marketing techniques and things like Google Places.   Google Places or Google Places for Business has been around … Continue reading

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Marketing Physics: Focus Groups & Heisenberg’s Uncertainty Principle

Marketing needs to understand Heisenberg’s Uncertainty Principle if it is to succeed. Let me just remind you about Heisenberg’s basic premise.  It is that if you examine a given situation, the act of investigation alters the result. So it is … Continue reading

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Provider Perspective: Richard Branson’s tips on running a meeting

We seem to live in a world that consists of constant meetings. In many senses they are a necessary part of life; but they can become quite repetitive with the same weekly agenda and same people saying the same old … Continue reading

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