Meet Magician Bot, He's Wearing His Ceremonial Robes To Greet You
Our Customers Wanted a Magician to Wave a Wand & Produce Qualified Leads and Decrease the Admin Overload and Cost
So We Harnessed The Magic World of Bots. And The Power of Artificial Intelligence & Natural Language Sequencing to Qualify More Leads in Less Time and at Lower Cost on Websites, Social Media .... Even on Facebook. Continue reading
National Chatbot Centre has Launched on Facebook
The National Chatbot Centre has launched on Facebook. Where it will demonstrate how to set up a simple Facebook Messenger bot.
But is doesn't just stop there. Continue reading
Posted in bot, chatbot
Tagged AI, bot, chatbot
Chatbots carry out repetitive admin tasks 24/7 .. they don't just work in factories
Chatbots or bots are an automated or semi-automated software tools that can carry out repetitive and mundane tasks 24/7. They are usually used as a communications tool.
Bots are very common and can undertake admin tasks such as answering emails. Other examples you will undoubtedly come across include the Googlebot. Google uses Googlebot to index the huge volumes of new content being uploaded to the web every second. Its a repetitive admin task that's been automated with a bot. Continue reading
Posted in Business Development, Business Strategy, Campaign planning, Communication, Customer Care, Customer Service, Websites
Tagged automation, bot, chatbot, repetitive, simplify, tasks
Lots of Colleges are Merging. It's Meant to Make Them Sustainable. Does It?
See my latest Featured Article in FE News
Merger: Does Bigger Mean Better?
Marketing a College Restaurant: This is Often Low Down on the Priority List in Many Colleges. But When You Effectively Promote the College Restaurant The ROI is Huge
To simplify the college restaurant marketing process I use simple templates to determine answers to a series of questions that lead towards the marketing plan. The templates vary from college to college but you'll get a feel of what I'm looking for from these typical questions. See Below .... Continue reading
Posted in Advertising, Business Development, Business Strategy, Campaign planning, Income Generation, Marketing Plan, Restaurant Marketing
Tagged college, how to market a restaurant, marketing, promote a restaurant, promotion, restaurant marketing
I Know Several Ways to Acquire New High Value Clients .. But Only One of Them Works
I'm not talking about acquiring students or low value commercial business. I mean the high value clients that bring in five or six figure sums.
The businesses that pay big money.
High Value Clients May Come From ..
Countdown Timers and Clever Apps for Almost Anything are Everywhere
Earlier today a client asked if it were possible to put an app on their website. It took 6-7 minutes to Google, find and embed the one below on this page.
Why Use a Countdown Timer?
Keeping Track of Projects is Hard Unless You Automate The Process ...Try Using iMindMap
If you are like me you will be involved in some sort of campaign, project or process everyday. Often we are involved in several projects or campaigns at any one time. Currently I'm involved in at least a dozen! Keeping on top of that amount of work is really hard. Ensuring others keep on top of what they need to do is even harder.
So I'm delighted to see a new tool that is both affordable and easy to use. Continue reading
Thomas Frey From The DaVinci Instiute Made AI Predictions at Davos
Will AI replace teachers? Read my article in FE News
Why Teaching is a Dying Profession
Can Anyone Guarantee Getting You On Page One of Google?
That's the question that James asked me. He asked having heard a SEO company were making such a guarantee and he wanted my view on whether this was a credible situation. So Can Anyone Guarantee Page One of Google?
The answer is if you give me £1000 I will guarantee you a position on Page One of Google within the hour. But I have to say this is a poor offer as all I'll do is write a Google Adwords ad and make my bid higher than anyone else. Continue reading
When Writing Copy for Websites, Printed Material, Social Media & Menus We Need to Consider The Readers Perceptions
Michelin starred chef, Heston Blumenthal, tells a wonderful story of having spent weeks developing crab ice cream only to find few people ordered it. This story is about perceptions.
Websites Can Fail For Hundreds of Reasons. But Whatever the Reason Your Website Fails, It Can End Your Business and You Need to Know What's Wrong With FE Websites?
Over the last ten years I've seen just about every website disaster ever inflicted on FE . In my latest FE Exclusive I reveal some of the worse.
Searcher Intent? What Do Online Searchers Intend
We read a lot about SEO and ensuring that we use the right keywords in our content to ensure we come high up on the Search Engine Results Pages. But to do this, and get highly ranked, we need to know what the online searcher intent is.
Are they just merely curious, doing actual research, want to buy, want to recommend to a friend or something altogether different? People's intentions are not always obvious, so, when writing content, we need to make some assumptions if our webpage is to match their actual needs. Continue reading
Posted in Miscellaneous, SEO, Websites
Tagged Content, conversion, CRO, Micro expressions, micro-moments, sales, Search, SEO, SME, website
Posters are a popular way to disseminate information. But they often miss the point
Whenever we produce a poster it is easy to say they are for information. But is that all they are being produced to do?
Let's take a very simple poster .. or sign. If it says To the Beach it is providing information. But the information is useless unless we add an arrow. Even then the sign has failed if it does not get people to act upon the Call to Action we have provided. Continue reading
Transcription of Video and Audio is often needed for use on websites and YouTube.
DIY transcription tends to be slow, inaccurate and ineffective. So I recommend using online services such a SpeechPad, simply because they are accurate, quick, inexpensive and they operate 24/7.
Find them at https://www.speechpad.com/
Research by Wilkie & Bodenhausen (2015) Indicates That Numbers Are Gender Specific
My gut reaction was that this was highly unlikely. But then I thought some more.
My logic was that if this were true then it might influence how we use numbers to influence the purchase of courses .. especially online.
So I'm conducting some research of my own. It's only a simple one question survey but it will cast more light on the question.
Answer this single question and I'll explain the rationale as soon as I have some results.
Click the link below to see the question
Numbers & Gender Research
How To Update Customer Information
We all know Customer Information or customer intelligence is vital. But keeping on top of change is hard.
For example how do you know what is happening in a customer's business? Things like new staff, new premises, new products and services, new contracts plus all the problems they can encounter.
You could spend days each month checking for Customer Information in newspapers, websites, brochures, social media and much more .. and still not keep up on one customer. And what happens when you have 20 or even several hundred clients? Continue reading