How to Manage Complex Business Management Projects is the topic of my latest book. It’s available on Amazon
The following video details the impact closure on snow days has, how to overcome closure due to snow days and some of the research carried out in the US into closure due to bad weather.
The findings might surprise you .. they did me. And America’s solution to snow days, Make Up Days! Extra Days when colleges and schools open to make up for lost time.
If you want to read about the topic in more depth you’ll find an article in my regular column on FE News
But often our project management skills aren’t great. We could do much better at Project Management. At things like initiating, planning, implementing, controlling, and completing specific processes required to achieve specific tasks. And we need to remember that everything needs to be achieved within a specific time frame and to budget. Continue reading
Sadly, many College Restaurants fail to attract sufficient numbers of customers. They don’t provide the necessary amount of experience the students deserve, or the level of income and profit generation expected.
These are the questions I set out to address when I wrote my latest book. And although I wrote it from the perspective of any Restaurant, Coffee Shop, Café, Tea Rooms, Pub, Wine Bar and Other Food and Drink Outlet, the advice is highly relevant to a college restaurant.
To write the book I’ve visited college restaurants, plus commercial premises in the UK, Spain, Portugal, USA, South Africa and Eire. I’ve also sought the advice of restaurant owners, MDs and managers across the globe.
Why This Book Exists
A dream comes true
Most People Think Advertising is Marketing
Three Types of Advertising
Direct Sales Advertising
Relationship Building Advertising
AIDA Stands For ….
What is Marketing?
More About Surveys
Dress Codes and Staff Dress
The 4 Ps
Values, Keywords/Phrases e.g. Locally Sourced, From Our Garden or Greenhouse
Who is Your Next Customer?
PR – Public Relations
Why Drive Away Business?
HARO, ExpertSources and Other Directories
Campaigns and Events
Brochures, Leaflets and Printed Materials
SEO – URL Keyword Phrases and Content
Simple SEO Actions
Wi-Fi Bandwidth is a Marketing and Operations Issue
Online Menus and Ordering
More Online Menu Advantages
Pagers Versus Text Notifications
The Internet of Things (IoT)
Beacons (aka Proximity Beacons)
Customer Service Subtleties
How Hotel Restaurants Can Look Disorganised
Understanding Hospitality Trends
More Hospitality Research Abstracts
Other Information Sources
The Controversial Question of Photography
The Consumer Buying Process
Social Media to Raise Awareness
Social Media Advertising
Third Party Sites … TripAdvisor, Toptable etc.
Google Maps ….. Bing, Safari and More
Getting Google Reviews
Quirky Marketing Ideas
Views of Food, Kitchen and the External View
Sound, Music and TV
The Bill and Recipe …. to CRM
Your Perfect Marketing Plan
Want more information on restaurant marketing? check out this link http://providermastermind.com/?s=restaurant+
You can find more of my FE articles on the FE News website
Chatlines Are Usually Seen As Communications Channels. But Did You Know They Contain Huge Amounts of Data That is Vital to Recruitment and Sales? Here’s How to Use Chatline Data to Improve Recruitment.
Yes, it’s true the data that your website chatline collects could be vital to your recruitment process. It can inform you about the type of questions being posed, the seasonality of the questions (different questions get asked in August and September than in February) and this may impact the way you post on your website or social media.
In fact, I’d be worried if it had no impact!
To learn more follow the link below to our sister site and implement the lessons provided in the YouTube video
You can find more of my FE articles on the FE News website
Enlightened salespeople will tell you to focus on sales benefits and not features .. ie sell the sizzle.
So you are encouraged to focus on the increase in sales that your software produces rather than its powered by twin-axial quadrons.
Or on the companies that use your software and how its impacted their bottom line.
95+% of the time this makes sense .. until it doesn’t. And when it doesn’t it costs you sales. Continue reading
When I was young I read about humans having an opposing thumb which meant we could make tools. Coupled with a larger brain than other species that was apparently what made us human.
How wrong we were! Continue reading
GDPR is Vitally Important for FE .. & Could Prove Expensive
We have seen GDPR posts everywhere in the last months. And for good reason. This regulation is going to hit the sector very hard. For ages, we’ve kept all sorts of lists of people that have shown a vague interest in our offer. They’ve been kept by MIS, the marketing department and countless staff have kept their own private lists, often because they don’t trust the others to do their job properly. Continue reading
Artificial Intelligence (AI) and robots were meant to improve efficiencies and save mankind from mind-sapping boring and repetitive jobs. But the media is now full of fear. People are afraid of unemployment and it is AI and robotics they blame when jobs are lost.
But is AI really to blame? Or should AI and robots be welcome? Continue reading
The future of Education Could be Closely Linked to Blockchain. And BitDegree and MicroDegrees could also be part of the future.
I’ve written about this in more detail in my latest FE News Exclusive Article
I’ve written about unanswered phones before. It is no good spending £000s on marketing only to ignore the calls when a prospective student calls.
Sadly the blight of unanswered calls continues. In the last two weeks, I’ve repeatedly called two providers that have failed to answer. One just lets the phone ring and ring without going to answerphone. The other plays back testimonials (with background noise) for several minutes before saying it has not been possible to connect you and cutting the call. Continue reading
There is a big difference between a tactic and a principle. Both can work short term, but principles are far longer lived and can last forever. Continue reading
Education is Changing: How Long Will Colleges Survive?
Its easy to think that colleges and the type of courses they offer will never change … or need to change.
But the world changes at an increasingly fast pace and new competitors appear as if from nowhere. And they are creating change, even if we don’t recognise it.
Stella* called me and booked a 1:1 …. she had severe marketing issues and her turnover had droppped £3 million in five years. Her turnover was had fallen by 50% to £3m.
Stella’s largest competitor has a £55m turnover and puts 2% into his marketing budget plus he employs a team of 10 marketing professionals.
So, I’m currently planning visits to a number of colleges and universities worldwide.
When I visited Cambridge University it snowed.
Which international colleges and universities excel at marketing? What do they do different to their competitors? Where do you recommend I visit?
Please email me with your answers or invites. StefanDrew(@)gmail.com
We all plan for our website to be perfect. But perfection is hard to attain and the best we can often hope for is a high quality site that answers all the questions we expect out target audience to ask.
But sadly we often miss essential questions. Especially those seasonal questions that come through by phone or chatline, but otherwise get missed.
If you take all the questions you are asked in a week or month (download them from your chatbot into a spreadsheet is a good idea). Then analyse them you will see certain trends developing. Continue reading
Definition of a Fractal: a graphical curve or geometric figure, each part of which has the same statistical character as the whole.
Businesses and people are predictable, far more predictable than many people think. Economist Vilfredo Pareto was aware of this and described the Pareto Principal with regards income distribution.
But it applies to other situations as well. The Pareto Principle is actually a fractal in that the same relationship exists as you drill down through your business. 20% of your customers will either buy 80% of your goods or contribute 80% of your profits. And if that 20% you’ll find that 20% of them are super customers and contribute 80% of the 80% ….. well you get the idea.
It takes some doing getting your head around this but it is important that you do because when it comes to profit not all customers are equal.
In business fractals are all around you. Take football, a huge number of people watch the game in the pub. It cost s them a glass of beer. Of these people 20% can be persuaded to buy a ticket to go to a game. 20% of them will buy a season ticket. 20% of them will take a box. And a few of them will buy a club!
Of course 20% doesn’t hold true in every single case but you get the idea I’m sure. There is a,ways a percentage that can be unsold to the next level.
So what are up you doing to tap into these sales?
Its easy to believe the old myths about SEO and what Google is looking for but most of this is pure myth.
The reality is that Google is looking for just one thing .. User Experience (UX).
If it provides searchers with a better UX then Google is interested .. otherwise .. Google Doesn’t Care.
Check Out the Video to see the SEO Myths
Have you visited our UnderFunded Education site?
You type some copy and when you click it goes to the chat agent who responds if they are there. But that’s as far as it normally goes.
But we recommend an updated type of web chat that operates 24/7.
That means, for example, print adverts should be converted into 6-10 second ads for social media.
That ads should point at relevant webpages where they are repeated.
We call this OmniAdvertising
OmniAdvertising is being used by commercial companies like Clinique where responses rates have increased by 68%.
The secret is to use consistent messages across all platforms
Plan your print ads with Omniadvertising video shorties in mind
Convert print ads to video shorties …. Just like the one we made on Animal Care courses.. it’s embeded in the following one minute video