Website Video Banners Are Key to Traffic and Dwell Time

Website Video Banners are easy with CoverrGrabbing Attention is Key to Video Traffic and Dwell Time. Website Video Banners Achieve This

The problem is you have to make a video, edit it, embed it on your website .. it all takes time.

But what if you could just download a video and drop it onto your website very quickly and easily?

That's where Coverr comes in (have you noticed how so many of these sites end in a double R?)

Coverr provides both the video and the embed code .. so its much quicker and easier to embed and simple video and grab more eyeballs.

http://www.coverr.co/

Will AI Take Over From Teachers & Lecturers?

Thomas Frey From The DaVinci Instiute Made AI Predictions at Davos

Will AI replace teachers? Read my article in FE News

Why Teaching is a Dying Profession

 

How to Get Star Ratings in Google Search Results

Get Star Ratings in Google Search Results ...Five Stars Results on Google Search Helps Gain SERPS Points

Five Star Results .. Click to Enlarge

Ever Wondered How to Get Star Ratings in Google Search Results?

 

Well it  is Easier Than You Might Think. You Can Get Star Ratings in Google Search Results for Your Products, Services or You Personally if You Follow The Instructions Below.

Let me show you the simple steps I went through to get my star ratings at the top of the Google search results. But first .... Continue reading

SEO: Can SEO Experts Guarantee Page One of Google?

Can Anyone Guarantee Getting you On Page One of Google? How easy is it to get on Page One of Google?Can Anyone Guarantee Getting You On Page One of Google?

That's the question that James asked me. He asked having heard a SEO company were making such a  guarantee and he wanted my view on whether this was a credible situation. So Can Anyone Guarantee Page One of Google?

The answer is if you give me £1000 I will guarantee you a position on Page One of Google within the hour. But I have to say this is a poor offer as all I'll do is write a Google Adwords ad and make my bid higher than anyone else. Continue reading

Perceptions Speak Volumes

When Writing Copy for Websites, Printed Material, Social Media & Menus We Need to Consider The Readers Perceptions

Michelin starred chef, Heston Blumenthal, tells a wonderful story of having spent weeks developing crab ice cream only to find few people ordered it. This story is about perceptions.

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What’s Wrong With FE Websites?

What's Wrong With FE WebsitesWebsites Can Fail For Hundreds of Reasons. But Whatever the Reason Your Website Fails, It Can End Your Business and You Need to Know What's Wrong With FE Websites?

Over the last ten years I've seen just about every website disaster ever inflicted on FE . In my latest FE Exclusive I reveal some of the worse.

https://www.fenews.co.uk/featured-article/whats-wrong-with-fe-websites-13080

Understanding Searcher Intent is Vital

Searcher Intent, What is It, How Do You Define Searcher Intent?Searcher Intent? What Do Online Searchers Intend

We read a lot about SEO and ensuring that we use the right keywords in our content to ensure we come high up on the Search Engine Results Pages.  But to do this, and get highly ranked, we need to know what the online searcher intent is.

Are they just merely curious, doing actual research, want to buy, want to recommend to a friend or something altogether different?  People's intentions are not always obvious, so, when writing content, we need to make some assumptions if our webpage is to match their actual needs. Continue reading

The True Purpose of Posters

Posters are a popular way to disseminate information. But they often miss the point

Whenever we produce a poster it is easy to say they are for information. But is that all they are being produced to do?

Let's take a very simple poster .. or sign. If it says To the Beach it is providing information.  But the information is useless unless we add an arrow.  Even then the sign has failed if it does not get people to act upon the Call to Action we have provided.  Continue reading

How to Transcribe Audio & Video Quickly & at Low Cost

Transcribe and transcriptionTranscription of Video and Audio is often needed for use on websites and YouTube.

DIY transcription tends to be slow, inaccurate and ineffective. So I recommend using online services such a SpeechPad, simply because they are accurate, quick, inexpensive and they operate 24/7.

Find them at  https://www.speechpad.com/

 

Could Numbers Be Gender Specific?

Research by Wilkie & Bodenhausen (2015) Indicates That Numbers Are Gender Specific

My gut reaction was that this was highly unlikely. But then I thought some more.

My logic was that if this were true then it might influence how we use numbers to influence the purchase of courses .. especially online.

So I'm conducting some research of my own. It's only a simple one question survey but it will cast more light on the question.

Answer this single question and I'll explain the rationale as soon as I have some results.

Click the link below to see the question

Numbers & Gender Research

How to Ensure Your Customer Information is Current

Richard Atkins can be found by performing a Google SearchHow To Update Customer Information

We all know Customer Information or customer intelligence is vital. But keeping on top of change is hard.
For example how do you know what is happening in a customer's business? Things like new staff, new premises, new products and services, new contracts plus all the problems they can encounter.

You could spend days each month checking for Customer Information in newspapers, websites, brochures, social media and much more .. and still not keep up on one customer. And what happens when you have 20 or even several hundred clients? Continue reading

How Grow Employer Engagement with Automated Systems

How to automate employer engagement People crave useful information but hate spam

This simple fact means that keeping in regular contact with people, especially busy employers, is much easier than many people think.

All you need to do is to send them regular emails packed full of really good advice that is of specific interest to them.  This sounds time consuming, but it really isn't if you use an Autoresponder.

An Autoresponder is what your email uses to send an "out of office" message. It responds to an incoming email. Or in this case someone signing up to a newsletter. It then sends out a message, either at a predetermined time or whenever you prompt it to. Continue reading

The Question “Why?” is Key to FE Management

Why?

It is the most fundamental question of all time. But it impacts FE unlike any other question.

Answer this one question and you have a starting place; a reason to get up in the morning and to be happy at work.

It also gives staff a  reason to give of their best .. and that means an effective college; a Grade 1 college.

Simon Sinek explains the question Why and how it has impacted the power of flight, Apple and much more.

How to Use Employers’ Curiosity Gap To Win Contracts

Lowenstein and the curiosity gap What is the Curiosity Gap and how does it apply to Employer Engagement & Business Development ?

George Lowenstein coined a theory he called the Curiosity Gap. In it he suggests that as soon as we realise there is a gap in our knowledge, we strive to fill it.

In Employer Engagement and Business Development we can take advantage of the Curiosity Gap by using a very simple formula. Continue reading

How to Generate Higher Value Sales on Your Website

How to Generate Higher Value Sales on Your WebsiteHow to Generate Higher Value Employer Engagement Sales ...

Using Figures on Your Course Pages is a Form of Anchoring That Can Be Used to Generate Higher Value Sales on a Website

I've talked about Anchoring [Tversky and Kahneman (1974)] in previous posts.

Continue reading

Negotiation Secrets: How to Negotiate From a Weak Position


Negotiate From a Weak Position
How to Negotiate From a Weak Position

Negotiating From a Position of Weakness is Daunting

But reframe the situation and you realise some strengths.  With nothing to lose there is ... well nothing to lose!

And thinking you've no chance of winnning the other side can get quite sloppy and can underrate you.  This is your hidden secret. With it you can now build a winning strategy

Building Your Winning Strategy

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Why Too Much Action is Detrimental to Success

Action Doesn't mean you have to get caught in the hamster wheel How to Achieve Success in a Busy Action Packed World

All Around Me I See People in Constant Motion. They are in Hamster Wheels of Activity

They are running from task to task, meeting to meeting, often with a phone welded to their ear.

But when you are this busy there is only one certain result. You miss the overview. You fail to learn enough to plan a strategy. You miss out on the crucial elements vital for you to achieve success.

The only results you get are activity and low achievement because when you have your nose to the grindstone life is pretty awful. The problem is that ..........

Constant Action Drives Out Deep, Meaningful Thought

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How to Turn Website Visitors into Students

website conversionTurn Website Visitors into Students

So many people write or blog about the black art of getting more website visitors; but far fewer focus on getting those visitors to become students (customers).

Converting visitors isn't a black art. It's not magic. It's the application of a very simple marketing process.

There are three parts to it.

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Value Based Pricing Strategies for FE Business Development

Value Based Pricing Strategies are an FHE business development strategy essential in FE Value Based Pricing is an Alternative Pricing Strategy Few FE Providers Use

Most FE Providers ignore Value Based Pricing Strategies and go for Flat Pricing with a single option. For example, a course is charged at £195 per person. There are no other options.

This is a quick and easy way to quote but it means you are going to be compared with your competitors on price. And that means someone will always try to do it cheaper and, even if you get the work, the margins are very slim.

Continue reading

The Power of Three in Sales & Marketing

The Power of Three in Sales and markletingThe Power of Three Makes Sales More Certain

The Power of Three is a very simple idea that can really provide improved sales and marketing results.

What is the Power of Three?

The power of three is simple, but lets start with the number one. When you offer people one option .. or a take it or leave it option .. they have no choice and there is a high chance you fail to make a sale.

But give people several options and the choice goes from deciding if they want your course to deciding which option they want.

Sadly FE rarely offers people options that could sell more. But they could if they follow this advice.

Examples of the Power of Three Options

Say you are selling a First Aid course. The Power of Three in Selling First Aid Courses

Lots of colleges sell these courses and buyers decide on location and price. Where several providers exist in a buyers area they then often buy based on price alone.

The Power of Three says you should offer the standard course at a given price but then offer two further options. These could be based on anything to providing free coffee and or lunch to things like online QA after the course. Continue reading