Setting up a new business doesn’t happen just like that.
A degree of specialisation is needed. But what can you specialise in and did we all start that way?
Listen to the audio to discover more
This is just one of the topics I tackle in the latest UnderFunding FE Exclusives Page.
Discover More by Clicking on the Following Graphic
In this post I want to share a recording I did with my colleague Ian Brodie. Ian is Mr Email and wrote the definitive book on the subject. So me saying I don’t use email is an interesting proposition for an interview.
Did sparks fly? Of course not.
But you might find a few thoughts that create flames for you and your business.
Well, Caring for Customers is Like Painting Your Premises
In some senses it felt like a waste of time and money as we went for the same colour as before. Continue reading
Years ago Michael Hammer said we should not automate, we should obliterate. By which he meant we should get rid of the business processes that aren’t needed.
He was correct in one sense. But we should now automate all the boring, mundane, repetitive processes we can.
The video below explains more.
My answer is given in one of my One Minute Video Answers and you’ve probably got a minute to check it out!
If you delegate everything you miss huge busienss growth opportunities. You also lose the opportunity to spot what isn’t working in your business.
This short video explains it all … viewing time is about a minute.
The video below explains this in more detail but essentially if you let people pay by installments they find the cost more affordable .. even if you charge more for this facility.
The thing is they anchor the cost on the installments cost and not on the total cost. I know it sounds weird but its a fact.
Yes, our AI powered bots are now producing videos. They use website copy to automatically produce the script and. They then select keywords from that script to select images from a vast collection of photos and can even find suitable music from similar music databases.
Over time the system’s AI learns to improve image selection.
These videos are ideal as video teasers to take someone from an online ad or social media to a full webpage where the sales funnel or conversion process can continue.
This type of video is proving very successful in attracting initial attention.
Where a longer video is required we recommend making a series of mini videos that can then be run in sequence. About one minute seems to be the ideal length for each min video.
Want to see the quality of these videos?
Here are a couple we made earlier.
It’s another Price Anchoring Effect .. or at least a spin off.
See the video for more info.
Research shows that our brains are hardwired with mathematical and arithmetical facts learnt in our first school years. This makes the processing of numbers much easier when we are presented with a limited number of related figures (operands).
The impact of sales, both on and off line can be significant if this strategy is sensitively applied.
If you want to sell a watch for £2,000 and the best way to get people to recognise its value is to place it next to a £10,000 watch. This will price anchor it.
The reason why this works is a common cognitive bias called anchoring. Anchoring works because we tend to fixate on the first price we see and reference value on that when evaluating the value of similar products or services. In some senses Anchoring distorts our sense of value. Clearly the above works best if the potential purchased sees the £10,000 watch before they see the lower priced one. Continue reading
Few Providers Use This Pricing Strategy. They Need to Know How To Display Prices in a Small Font .. and More Importantly, Why They Should Do Use a Small Font
I often suggest FHE institutions should consider this Pricing Strategy for Full Cost Courses …. because it works.
I Suspect Trainers Will Be Around for Years .. But Bots Could Replace Them Longer Term
This is a complex and emotional topic. To learn more visit Are Bots Better Than Trainers on the FE News website.
I’ve written a lot about how bots can undertake all those mundane, routine, boring tasks that humans hate. And you might have begun to think that bots are going to take all our work in the next few years. In fact there have been a lot of scare stories in the media on this topic. So What Skills Bots Can’t Replace?
The media stories aren’t based on facts. These stories are just that ….. Stories. Usually they are stories designed to sell newspapers, magazines and other media.
Let’s start by considering what bots can’t do. Continue reading
Our Guide to Bots pdf has been downloaded loads of times so we decided to turn it into a book for downloading on Kindle via Amazon’s numerous sites.
Simple. Loads of people start with Amazon when searching for information. They realise that Amazon is a huge database of information and that if they want a Guide to Bots this is a good place to start.
It’s not that Google isn’t good .. it’s the Gold Standard for search. But if a book is loaded into Amazon it is there before it can be listed on Google. And of course if people find what they need on Amazon they don’t even search on Google.
So if you want your copy of A Really Simple Guide to Bots just follow the link and grab a copy from Amazon Kindle.
Its incredible .. but our recent mystery shopping survey results are clear. Read more in our Exclusive Article on FE News ……. 50% of FE Enquiries Go Unanswered
A Really Simple Guide to Bots can be downloaded by clicking the link below
but don’t forget to browse the numerous bot posts here.
The are lots of bots out there and many have two ways of sending replies.The example in the image above shows that Facebook Messenger Uses Quick or Carousel Replies.
Double click the image to get a better view.
Quick Replies Continue reading
That’s a common question. So How do you Choose the Right Bot For Your Business? It’s early days in the bot universe and so many developers are producing bots. So which one should we use?
There is not easy to answer. But here are some thoughts that will help you. Continue reading